Google Australia launches moustache-powered games for Movember via Mark Sydney and MAKE
M&C Saatchi’s digital agency Mark Sydney and its digital production arm, MAKE together with Google Australia have launched a series of moustache-powered games in conjunction with Movember.
‘Movember Games’ is a Google Chrome web app that keeps participants motivated during the month of Movember by using the latest browser technology in a fun and innovative way.
The app features four face-tracking games set to roll out each week of Movember. All anyone needs to play is Google Chrome, a web camera, and a face.
Week 1, the Lame Mo, invites beginner moustache wearers to strengthen their mo by lifting a barbell using only their top lip.
Says Hamish Stewart, Mark creative director: “The project has been a showcase for the kind of digital collaboration we’re nurturing in the agency. It’s been a labour of love for the entire team, while being a delightful way to raise awareness for Movember and Google Chrome. I 
hope people have as much fun playing the games as we did making them.”
Says James Bush, MAKE creative technologist: “Audio/video capture has been seen as the holy grail of web development for a long time. For many years we’ve had to rely on browser plugins to get the job done. With the introduction of HTML5 we can now use JavaScript to access a device’s web camera, which makes it possible to use facial recognition for the game controls.”
The campaign is supported by online and outdoor, and a 30-second TVC.
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Unremarkable