Golf Australia promotes Play Golf brand to enable golf to be more accessible to all age groups with new campaign via Shannon&Co, Melbourne
November 21 2011, 5:19 pm | | 1 Comment
Golf Australia created the Play Golf brand to enable golf to be more accessible to all age groups, as a game that is a ‘Sport for Life’.
The campaign, via Shannon&Co, Melbourne, launched with a sponsorship of The Presidents Cup in Australia on the weekend.
Under the campaign theme of ‘Playing golf just got easier’, the tvcs directed viewers to the Play Golf website.
The Play Golf campaign aims to be inclusive and the website delivers on all the answers to questions people have when thinking of taking the game up. It shows you how to get lessons, pick clubs, get handicaps and the rules of the game.
Creative Director – Ant Shannon
Production – HMC
Website – Edit Media
Client – Jo De Jong , Cameron Wade
1 Comment
What a great opportunity to do something creative missed. This is wallpaper. Yet more Getty style stock shots in a TV ad. So lazy.