Gold Coast Suns ready to rise: SapientNitro Brisbane launches the AFLs newest team
March 20 2011, 1:35 pm | | 7 Comments
Sapient Nitro, Brisbane has launched a new campaign focusing on what motivates players of the AFL’s newest team, the Gold Coast Suns.
7 Comments
hardly gets the blood pumping.
Dull.
Sport advertising by numbers.
What a wasted opportunity.
An ad for a Footy Team with empty stands, no supporters, no football skill, no toughness, no goals, no nothing.
Explain to me again why you would go?
To be fair, 8.06pm, it’s a bit hard to show this particular footy team playing in front of a full house of supporters, displaying all the skill and hardness of a competitive AFL game with goals and etc… when they haven’t played a game yet.
Sure, if you’ve got a million dollar CGI budget you could pull something off, but I’ll bet they didn’t.
OK then 11.57am what about an insight into the game then?
Something that immediately appeals to potential fans and shows something that is unique to the game of AFL. Maybe even a story about pride in the jumper, or fighting to the death to win, or backing up your mates no matter what…….
You don’t need CGI or a million dollars to do that. You just need some insight.
Sadly that’s what is missing here.
Haha 8.06, how many clichés do you want in an ad?
Ever thought that maybe they were going for something that you’ve missed?