Get engaged, but leave storytelling to Hollywood
October 25 2010, 8:34 am | | 1 Comment
In Lara Sinclair’s review of the weekend Caxtons in Noosa on the weekend, the advertising industry must learn to be useful as well as entertaining.
Especially if it wants to continue to reach audiences that can simply skip ad breaks or bypass traditional mass media by going online, according to creative director at New York digital agency R/GA, Nick Law (pictured).
“If advertising tries to compete on storytelling, you’re up against (Pay-TV channel) HBO and Hollywood,” says Law.
1 Comment
Thanks, Nick, for that incredibly useful insight.