German car brand Opel launches in Australia this week with ‘The Opel Advent Garage’ facebook app via M&C Saatchi, Melbourne and Make, Sydney
German car brand Opel are gearing up for their launch in Australia this week by introducing consumers to the brand through ‘The Opel Advent Garage’ Facebook app via M&C Saatchi Melbourne and Make Sydney.
Following M&C Saatchi Melbourne’s appointment to the brand earlier this year, the agency will market the very popular Astra model as well as three new models through TV, supersites, outdoor, press and magazines, with an especially strong presence online.
The Facebook Calendar app will release a daily video depicting strange and different content including Opel history, facts, music, and prizes. Every garage door that opens is a chance for users to enter the draw to win a car.
Agency: M&C Saatchi Melbourne
CD: Doogie Chapman
Creatives: Nick Weller, Phil van Bruchem
Producer: Zoe Rixon
GAD: Kylie Wilkinson
Digital Build: Make Sydney
Developer: Roger Chapman
Designers: Fuji Staplehurst, Fabio Daguanno
Exec Producer: Jo O’Bryan
Producer: Ryan Brady
Account Service: Danielle Di Rosario
Production: Zabrina Wong
Film Production House: Someone*
Producer: Paul Walton
Editor: David Hakkenes, Michael Shanks
Directors: Michael Shanks, Edward Bell, Nick Colla,
Damian Bodie, Kess Broekman-Dattner
DOP: Benjamin Hidalgo De La Barrera
Sound Engineer: Front Of House, Phil Kenihan
5 Comments
Nice work!
Done with great care and craftsmanship.
Well done.
I didn’t know germans had a sense of humor! nice.
Well done Phil, Nick and Doogie. Nice job.
Langweilig.