Frost Design Sydney creates new ‘365’ Campaign for SOYA – Qantas Spirit of Youth Awards

Frost Design has been invited by Mixed Media to create a new visual identity for the 2012 SOYA awards – anchoring the creative around the idea of “365”.”

Says creative director Vince Frost: “By extending the SOYA branding to SOYA 365 we were able to reflect the new year-long nature of the awards – a major change in how the awards will be run going forward.The creative is also a play on the 360 degree nature of the awards, celebrating the breadth of Australian talent.“

A custom-crafted piece of typography with the number “365” injects new life into the existing SOYA logo. The campaign comes to life with a bespoke font which is highly distinctive and contemporary.

Frost has worked collaboratively with Community Engine, Mixed Media’s technology partner, to create a dynamic website across the refocussed program.

The new incarnation includes 11 categories for the awards and enables people to stay in touch with calls for entries, view work submitted for each category and submit an entry online.

Vince Frost has also been appointed the SOYA 365 Visual Design & Communications Mentor – marking the third time he has be asked to help foster Australian talent in this category.