From HBA to Hollywood
When director Tony Rogers cast Adam Zwar in the ‘Free for Fwee’ HBA tvc in 2001 neither of them realised it would lead last week to one of the biggest comedy premieres in the USA, ever, for the FX Network. Last Thursday night, 3.6 million people in the US watched the American debut of WILFRED.
Tony Rogers, Adam Zwar and Jason Gann created the character and short film that led to the cult hit SBS series WILFRED. Jen Livingston, previously a producer at Clemenger Melbourne, produced the series that attracted attention in the US of ‘Family Guy’ writer and Showrunner, David Zuckerman through Renegade Films connections with ICM in Los Angeles.
The US show is the first ever to have an American version of an Australian show star one of the original participants. Jason Gann, co-creator of Wilfred, reprises his performance as Wilfred alongside Elijah Wood (Lord Of The Rings.). Joe and Ken Connor are credited as Executive Producers with Jeff Kwatinetz and Paul And Rich Frank of Prospect Park.
If anyone needed to see an example of the changing face of production companies today then Renegade Films is showing the way. Joe and Ken have been nominated in Encore Magazine’s ‘Power 50’ in film and television and their factual and documentary work has had them listed
in the Reelscreen Top 100 factual companies Worldwide based on their programs ‘Immigration Nation’ , ‘Inside The Firestorm’ and ‘House of Food Obsessives.’
The first episode of the 13 part US version of Wilfred screened on Channel 11, on Tuesday 28th June. The original two series will soon be repeated on SBS and are available on DVD.

6 Comments
Wilfred is a very funny concept – a bit over the top with the crudeness (surprised how much they let through in the states) – but still very funny.
Now if only the Hungry Jack’s spot had used a Wilfred style bunny…
the tagline needs a comma and a question mark.
I disagree 10:33 – it’s a statement and the comma would be redundant. Given that it’s all in caps and a headline, punctuation is also unnecessary.
Not sure where you’re getting your grammar rules 3:18, but there’s nothing correct about this.
http://en.wikipedia.org/wiki/Tag_question
There’s no tag rule exception for capitals, and statement followed by a tag, like ‘don’t you’, renders it a question, and therefore it requires a question mark and a comma.
It could be considered a rhetorical question.
Not sure if they need question marks.
I’d definitely put in the comma though.
I didn’t think dogs read Strunk and White, let alone punctuate. Nor for that matter, do most advertising copywriters these days.