Foster’s Group Australia’s most creative client according to Campaign Brief Creative Rankings
The Foster’s Group is Australia’s most creative marketer according to the Campaign Brief Creative Rankings, released today.
Foster’s roster of agencies – led by Clemenger BBDO, Melbourne and Droga5, Sydney – have produced a body of work that is truly world-class.
The Campaign Brief Creative Rankings of the top advertising agencies, executive creative directors, creative directors, agency creatives and marketers in Australia, plus top TVC directors and production companies, are based on points awarded for Top 6 of the Week in the world on Campaign Brief’s global creative site www.bestadsontv.com over the last two years.
Foster’s heads the Top Marketers’ table with 23 points won over the last two years, ahead of Victoria’s Transport Accident Commission on 16 points with Sara Lee and Toyota on 11 points apiece.
Meat & Livestock Australia and Panasonic share 5th spot ahead of Volkswagen at #7, Lion Nathan at #8, WA Office of Road Safety at #9 and World Wildlife Fund at #10.
The body of work of each client in the CB Rankings can be viewed, going back a decade – by simply clicking on each client’s name.
The work can also be viewed by media: TV, Print, Outdoor, Interactive and Radio.
The Rankings can be sorted by only the last year, the last three years, the last five years or the last decade.
Foster’s Group is easily ahead of the client pack in the Client of the Decade chart, with 49 points, ahead of TAC on 25 points and Toyota on 24 points. Lion Nathan is next on 17 points, ahead of Meat & Livestock Australia on 14 points, with Volkswagen and WWF on 13 points apiece.
Worldwide, Foster’s Group is placed equal #3 with Toyota over the last two year period, behind Volkswagen at #1 and Cadbury at #2 and ahead of Coca-Cola at #5, Amnesty International at #6, Nike and Sky TV at equal #7, McDonald’s at #9 and Sony and Unilever at equal #10. VIEW THE WORLDWIDE CHART
The Rankings charts – which now reside on the right hand side of the CB Blog – will obviously change slightly week by week, reflecting changes based on points accrued in the previous 2 year period.
1 Comment
If there’s one thing we can count on in the Australian advertising market is government and grog campaign money. Normally it’s silly booze ads and the government telling us not to be silly with booze. Well done fosters, I love your ads, the money is well spent.