BBDO Worldwide takes out The Big Won; Leo Burnett Sydney tops Australian agency chart
For the fourth year in a row, BBDO Worldwide has topped The Big Won network rankings, an annual chart which tracks the performance of networks and individual ad agencies across every media category and discipline (Alternative/Innovative Media, Digital, Direct, Press, Posters, Radio and TV).
BBDO led the Network rankings with 2602 points, followed by sister Omnicom network DDB Worldwide with 2423 points and WPP’s Ogilvy Network with 2248 points.
Leo Burnett, Sydney (pictured: former joint ECD Jay Benjamin, CEO Todd Sampson and ECD Andy DiLallo) topped the Australian ad agency chart with 212 points, just ahead of second placed Saatchi & Saatchi, Sydney on 199 points and Clemenger BBDO, Melbourne on 195 points.
From the Australian and New Zealand perspective highlights include:
– Australia ranked #4 in the world behind USA, Germany and the UK
– Australia #2 country in Direct behind Germany and ahead of the UK
– DDB New Zealand ranked #18 Agency in the World with 233 points
– Colenso BBDO Auckland ranked #20 Agency in the World with 224 points
– BMF Sydney ranked #3 Direct Agency in the World
– Clemenger BBDO, Melbourne ranked #4 Direct Agency in the World
– Toyota ‘Nothing soft gets in’ via Saatchi & Saatchi, Sydney ranked =17 Campaign in the World and #3 Direct Campaign in the World
– Guide Dogs Australia ‘Support Scent’ via Clemenger BBDO, Melbourne ranked =17 Campaign in the World and =#6 Direct Campaign in the world
– Orcon Broadband ‘Orcon+Iggy’ via Special, Auckland ranked #20 top campaign and =#6 Direct Campaign in the World
– V Australia 4320 LA/SYD via Droga5 Australia ranked #10 Direct Campaign in the World
– Boag’s ‘Pure Waters’ via Publicis Mojo, Sydney ranked =#6 TV Campaign in the World
– NZ Book Council ‘Going West’ via Colenso BBDO, Auckland ranked =9 TV Campaign in the World
– Walker’s Crisps ‘Sandwich’ by AMV BBDO ranked #2 Direct Campaign in the World. It was created by Steve Coll, who was recently appointed as ECD of Euro RSCG Sydney.
– Kieran Antil, ex Leo Burnett Sydney now Leo Burnett New York ranked #4 Art Director in the World. (While not official, Michael Canning, his writer partner, also now at Leo’s in New York should be placed #4 Copywriter in the World but credit omissions on many entries resulted in his much lower ranking.)
– Simon Vickers from DDB New Zealand is ranked #12 Copywriter in the World
– James Tucker from DDB New Zealand is ranked #16 Art Director in the World
– Emmanuelle Bougneres from Colenso BBDO Auckland is ranked #17 Art Director in the World
The Directory Big Won has been tracking awards across all media categories since 2006. Prior to that, as The Won Report, it was an annual analysis of awards won specifically in the field of Direct Marketing.
The Big Won is edited by Patrick Collister, former executive creative director of Ogilvy London and of EHS Brann, and is published by Directory magazine & resource.
The Directory Big Won rankings are different to other awards league tables in that they include ‘below the line’ awards shows, which, increasingly, ‘above the line’ agencies are entering as they seek to prove the effectiveness of their work.
This year’s rankings were compiled from more than 5,000 awards won by more than 1,500 agencies on behalf of nearly 3,000 clients.
Top 10 Australian agencies
- Leo Burnett Sydney (212 points)
- Saatchi & Saatchi Sydney (199)
- Clemenger BBDO Melbourne (195)
- BMF Sydney (153)
- Publicis Mojo, Sydney (97)
- In House (92)
- George Patterson Y&R Melbourne (88)
- DDB Sydney (87)
- Meerkats Perth (62)
- Three Drunk Monkeys Sydney (58)
Top 10 New Zealand agencies
- DDB New Zealand, Auckland (233)
- Colenso BBDO, Auckland (224)
- Special Group (80)
- Clemenger BBDO New Zealand (72)
- Saatchi & Saatchi Auckland (69)
- TBWA Tequila Auckland (43)
- DraftFCB New Zealand (37)
- JWT Auckland (34)
- Aim Proximity Auckland (33)
- ALT Group Auckland (26)
5 Comments
Andy and Jay: the worst dressed men in advertising
1. Ogilvy Frankfurt 150 3 2
2. Shackleton Madrid 149 1 1
3. BMF Sydney 147 4 10
And BMF missed out on the top spot by just three points.
Top effort BMF, you should be proud
Hey man, I still read this blog you know, and that photo was taken a long time ago. I have two suits now. Count ’em. Two.
-Jay
ps: if that’s you Cam, you’re a dead man.
You guys may dress bad but your extreme hottness makes up for it! Hang around Todd and you’ll be fine.
Jay, two suits you say? Oh shit … i think i just ejaculated … from my mouth!
That is a scam league. What is that!?
The last thing we need is an ego stroking table.
Bollocks to the power of a thousand.