Fly Buys launches new commercial via Clemenger BBDO NZ, Flying Fish and Psyop
Clemenger BBDO New Zealand, Psyop and Flying Fish create an extraordinary parallel universe in their latest work for Fly Buys “Something A Little Bit Good.”
The spot takes place between two worlds — a mundane grocery store and an enchanted animal kingdom. Every time a Fly Buys points card is swiped at the checkout counter, the scenery transitions from the drab market setting to a fantasy jungle populated by whimsical, photoreal animals.
Psyop shot the live action in New Zealand and directed the 3D animation throughout the spot, making sure each animal has its own personality while building a world that’s tangible to viewers. MPC was brought in early on to help with the CG creatures, general visual effects needs and color grading.
Production Company – Flying Fish
Executive Producers – James Moore, Neysa Horsburgh, Guillaume Raffi
Directors – Psyop (Todd Mueller & Kylie Matulick)
Live Action Producer – Penelope Sinclair
Director of Photography – Ginny Loane
Visual Effects
VFX Company – MPC
Producer – Nicole Fina
VFX Supervisor – Ross Denner & Benoit Mannequin
Lead Technical Director – Ross Denner
Lead Flame – Benoit Mannequin
Compostiors – Will Voss Johnson, Katerina Arroyo
Previz (Generalists) – Nikki Mull, William Schilthuis, Adam Leary, Felix Balbas,
Modelers – Kunal Sarkar, Prashant Nair
Animator – Ian Wilson, Jonah Austin
Texture – Damian Boyle, David Mayhew, Inigo Vimal Roy, Raju Ganesh S.
Lighters – Fred Durand
Roto – Brinda Ravichandran, Sathya Narayan
GFX – Fur: Dameon Boyle
Particles – John Cherniack, Cristian Hinz Welkens, Edward L.
Editorial Company – Psyop
Editor – Brett Nicolletti
Agency – BBDO Clemenger NZ
Executive Creative Director – Philip Andrew
Creative Director – Brigid Alkema
Art Director – Brigid Alkema / Emily Beautrais
Copywriter – Mitch Alison / Alex Metson
Producer – Martin Gray
Account Team – Julia Walshaw / Brendan McElroy / Louise Cheeseman
Telecine Company – MPC
Colorist – Mark Gethin
Music Company – Liquid
Composer – Pete Van Der Flute
Executive Producer – Tamara O’Neill