Flipboard launches world’s first personalised social media magazine in print format on iPad – and add your Twitter and Facebook accounts

Designed from the ground up for iPad, Flipboard creates a personalised magazine out of a user’s social content. Simply launch Flipboard and “flip” open the cover to get started. From the Table of Contents readers can view their sections and personalize the magazine.

The Facebook and Twitter sections let readers quickly flip through the latest stories, photos and updates from friends and trusted sources. Because Flipboard renders links and images right in the magazine, readers no longer have to scan long lists of posts and click on link after link – instead they instantly see all the stories, comments and images, making it faster and more entertaining to discover, view and share social content.

Flipboard also lets readers easily create sections around topics orpeople they care about. Choose from Flipboard?s suggested sections ontopics such as sports, news, tech and style, with content hand-curatedfrom popular and interesting Twitter feeds. Or, create an entirely newsection by searching by topic, person or Twitter list to make Flipboardeven more personal.

Flipboard was founded by Mike McCue, former CEO of Tellme, and Evan Doll, formersenior iPhone engineer at Apple.

“With over 1 billion messages posted every day, social networks arequickly becoming the primary way people discover and share content onthe Web. The result is a huge influx of incoming messages and linkspeople must sort through across multiple web sites just to stay up todate,” said Mike McCue, Flipboard’s CEO. “We believe the timelessprinciples of print can make social media less noisy, more visuallycompelling and ultimately more mainstream.”

The Flipboard App is available for free at www.flipboard.com or from the App Store on iPad or at www.itunes.com/appstore/.