Five global awards to Australia at The Global Awards for best healthcare advertising

The Global Awards honoring ‘The World’s Best Healthcare Advertising’, announced its 2010 award winners at the Global Awards ceremony in Sydney, last night with Australian agencies picking up five Global Awards: McCann Healthcare was honored with two Global Awards, and Sudler & Hennessey, Ursa, and Ward6 each received a Global Award.

The awards ceremony was hosted by The Global Awards and Bravo!, a group of Australian healthcare professionals, with representation from healthcare agencies and the Communications Council of Australia. Award winners and their guests viewed a showcase of 2010’s winning work, followed by an award ceremony presented by International Awards Group President, Michael O’Rourke.

McCann Healthcare received two Global Awards for client Aricept, one for their integrated campaign ‘Toaster/Dresser/Shower/Christmas Card’, and the second for the direct mail piece, ‘Christmas Card at Easter’. The winning campaign was designed to prompt General Practitioners to screen patients over 65 years of age for Alzheimer’s disease.  Print Ads, posters, and trade displays were created to drive GPs to the disease awareness website.  In addition, untimely seasonal cards were sent out, such as a Christmas card at Easter, to emphasize the consequences of severe Alzheimer’s disease without early screening.

“We were delighted to have nine finalists at the Globals this year – and even happier that the finalists were awarded across a wide range of our clients and brands. This demonstrates we are consistently striving for creative excellence. To then have two Finalists awarded Global Awards at this year’s show, amongst very tough competition, made all of us at McCann Healthcare Sydney extremely proud,” said Jeremy Perrot Worldwide Healthcare Creative Director, McCann Healthcare Sydney

Other prominent Australian companies receiving Global Awards included  Sudler & Hennessey for ‘Everything Else Can Wait’ for St John First Aid for their TV ad created to increase enrollment in St John’s first aid training courses; Ursa for ‘Kevin87’, for their public relations package created for client ACSA; and Ward6 for ‘Acid Resistance’, for a sales training video for client Pariet.

The 2010 GrandJury awarded the following Australian agencies 24 Finalist Certificates: 3Dme; Curtis Jones & Brown; Grey Healthcare Australia; McCann Healthcare; Saatchi & Saatchi Healthcare; The DM Group; and Ward6.

New Zealand’s Insight NZ was awarded two Finalist Certificates. Pictured below is O’Rourke and Mccann’s Perrot.

The Global Awards announced its 2010 award winners Monday, December 6th at a cocktail party held in New York. This year’s GrandJury awarded two prestigious Grand Global Awards, one to Taxi Canada, and the second to McCann Healthcare Worldwide Japan, as well as 31 Global Awards and 115 Finalist Certificates.

The GrandJury awarded Taxi, of Toronto Canada, the prestigious Grand Global Award for Communication to the Consumer for ‘Antiquing/Strolling/Reading’ for client Viagra.  The premise of the award-winning commercials — when couples stop having sex, they fill the void with other couple activities that can end up taking over their lives; with the help of Viagra, these couples were able to get back into the bedroom again.

McCann Healthcare Worldwide Japan was awarded the coveted Grand Global Award for Communication to the Healthcare Professional for ‘It’s Easy’ for client Saizen (easy pod) Merck Serono.  The award-winning video illustrates a simple delivery device to administer human growth hormone and features a young girl dancing as she evolves into a woman.