Momentum launches new ‘We Love Messy Meals’ campaign for Finish Quantum – consumers could win $25,000 and appear in next tv commercial
Momentum Australia has launched its latest integrated brand campaign – “We Love Messy Meals” – challenging Australian families to put Finish Quantum to the ultimate dishwashing test.
By uploading written, photo and/or video content of their most entertaining and memorable messy meals, families have the opportunity to win $25,000 and appear in the brand’s next TVC.
TV, print and online advertising directs consumers to the dedicated campaign website and Finish Quantum will select three finalists and feature them all in a ‘call to vote’ TVC. The public will then vote on the overall winner and in the process receive a free sample so they can challenge Finish Quantum themselves.
Momentum Australia was responsible for creating the campaign concept and developing all associated creative including the website and 30 second ‘We Love Messy Meals’ promotional TVC’s that will air on free-to-air and digital channels.
Entries close on 22 October 2011.
Voting is open from 6 November to 19 November.
The winner will be announced on 20 November 2011.
9 Comments
That’s original. Haven’t seen this idea before.
When you operate a business model based around
repeatedly selling the same tired old ideas to unsuspecting brand managers, you should probably keep the PR to a minimum.
It’s a big departure for Finish, the clients have actually been pretty brave.
And as for PRing it, well yes, but junior creatives tend to be sloppy eaters and underpaid so this forum should get a few entires in the comp…
Keep these senseless brands out of our lives and real people out of their TV commercials.
what a joy this must have been to work on. Into work early to get stuck in.
Is there a phone in the box?
This is awesome. If you’re living in 1985.
White House, Louie, now this…
I think you’ll find Momentum did this. It says so in the headline.