Financial Planning Association launches integrated advertising campaign via Banjo
September 21 2011, 7:17 pm | | 14 Comments
The Financial Planning Association has launched an integrated advertising campaign via agency Banjo, Sydney to tell Australians about the higher standards of FPA members.
The campaign consists of TV, press and online advertising.
14 Comments
Can’t read the body copy.
Um… they’re not responsible for anything being delayed, crashing, catching fire or if the ride’s bumpy, and expect you to treat them like heroes when they get you out of a nasty situation they should have avoided getting into in the first place?
Wow, thats bad, try a little harder, or please don’t waste waste like this
They both crash.
Why post up work thats so half cooked? what is there to gain?
Not a patch on Mr Bevins’ work for BT.
Sounds unfinished. . . Music? Effects? Plenty of good sound houses around, look ’em up.
So you need to be qualified to do everything except be a financial planner?
Nice art direction.
Beautifully art directed.
But an idea that is rubbish and unconvincing.
Shame
After telling me about the qualifications you need to do important stuff like fly planes and dispense pharmaceuticals, I thought they were going to tell me you need a similar level of qualification to give financial advice.
But instead they just said something vague about ‘expertise’. I suspect all they’ve achieved with this campaign is reinforcing the public perception of financial planners: namely a bunch of underqualified bozo’s who weren’t smart or dedicated enough to actually earn the qualifications to get a real job in finance.
Needed better writing me thinks. And maybe an idea.
And better art-direction, 11:40. But apart from that, brilliant!
Should it not be, ‘What does a pilot…’?
12:19
No, it shouldn’t.