48 entries make the cut at shortlist stage of Media Federation Awards – awards night set for Oct 20
The Media Federation Awards has completed category judging of the 2011 annual Awards, resulting in 48 finalists from a record number of 353 entries received, a 4.5% entry number increase YOY.
Over 150 judges took part in the judging process in Sydney and Melbourne. Judges included senior media directors, planners, clients, consultants, industry body heads and sponsors.
Says Media Federation Awards chairman, Tracie Michael: “This year we had an overwhelming quota of people sign up to participate in judging. With the increase in entry numbers and judges uptake, it reinforces the enthusiasm from the industry for the Awards.”
The 2011 Media Federation Awards finalists are:
Automotive
– Get More Value, Initiative for Kia Motor Company Australia
– Audi A1: The Next Big Thing, MediaCom for Audi
– A New Kind Of Company Car, MEC for Mitsubishi Motors Australia
Beverages – Sponsored by APN Outdoor
– Battle Of The Steaks, MediaCom for Treasury Wine Estates
– VB Interventions, MediaCom for Carlton & United Breweries
– Glaceau VitaminWater – Casting Call, Naked Communications & Ikon Communications for
Coca-Cola South Pacific
Finance/Insurance/Government/Corporate & Real Estate
– Creating A New Weather Vernacular, Mindshare for Nu Energy
– Break Up, ZenithOptimedia for NAB
– Be MedicineWise, Slingshot Media Ventures for NPS MedicineWise
Clothing/Cosmetics & Retail
– Clinique Superfood Superskin, M2M / Fuse Australia for Clinique
– Lynx Lodge, UM for Unilever
Food & Grocery – Sponsored by the Advertising Standards Bureau
– Whiskas Pledge, Starcom for Mars Petcare
– Chasing Magnum Gold, UM for Unilever
– Huggies Pull-Ups: Champion Of Relaxed Learning, Mindshare for Kimberly Clark Australia
IT & Consumer Durables
– Australia Kinects, UM for Microsoft Australia
– Intelligence That Wins Wars, MEC for Activision
– The First Pillow With A Date Stamp, Happy Soldiers for Tontine
– Australian Smart Business Series, Mindshare for IBM
Media/Entertainment/Travel & Leisure – Sponsored by OzTam
– There’s Nothing Like Rediscovering Your Own Backyard, Carat Sydney for Tourism Australia
– Emirates – FIFA World Cup, Starcom Sydney for Emirates
Partnership Award
– Coles Masterchef Partnership, Network Ten for Coles
– Transforming Lamb Through Fashion, Powered By Nine for MLA
– Our Baristas Have Talent, SMG Red for Gloria Jean’s Coffees
Pro-Bono/Cause Marketing Incentive – In Recognition of Pam Lane
– Media Agencies Live Below The Line, NGen Charity Committee for The Oaktree Foundation
Best Strategic Launch Campaign – Sponsored by SBS
– Break Up, ZenithOptimedia for NAB
– Be MedicineWise, Slingshot Media Ventures for NPS MedicineWise
– Audi A1: The Next Big Thing, MediaCom for Audi
Best Integrated Media Campaign – Sponsored by the Multi Channel Network
– Break Up, ZenithOptimedia for NAB
– Chasing Magnum Gold, UM for Unilever
– The First Pillow With A Date Stamp, Happy Soldiers for Tontine
– Enabling An Active Lifestyle, Naked Communications for GSK
– Get More Value, Initiative for Kia Motor Company Australia
Best Use of a Small Budget (Up to $300,000)
– Harnessing People Power To Let People Know Speed Kills, Naked Communications for
Transport Accident Commission
– Intelligence That Wins Wars, MEC for Activision
– Clinique Superfood Superskin, M2M / Fuse Australia for Clinique
Best Media Innovation – Sponsored by News Limited
– Intelligence That Wins Wars, MEC for Activision
– The Commonwealth Bank Property Guide iPhone Application, Ikon Communications for
Commonwealth Bank Of Australia
– The Optima Experience, Initiative for Kia Motor Company Australia
– Nike Liveboard, Razor for Nike Pacific
Best Demonstration of Results – Sponsored by the Outdoor Media Association
– Clean & Fresh, OMD Melbourne for SCA Hygiene Australasia
– Chasing Magnum Gold, UM for Unilever
– The First Pillow With A Date Stamp, Happy Soldiers for Tontine
– Yellow Pages – Hidden Pizza, OMD Melbourne for Yellow Pages – Sensis
– I Heart My Dog, Match Media for Pfizer Australia
Best Use of Strategic Insight – Sponsored by the AANA
– Whiskas Pledge, Starcom for Mars Petcare
– Telstra Youth, Naked Communications for Telstra
– Humanising Diabetes For Roche, Razor for Roche Diagnostics Australia
– The Travel Companion, OMD for Visa
Final judging for the NGen category will take place early September with finalists being announced on the 14th September.
The 13th annual Media Federation Awards will take place on the 20th October at CarriageWorks in Sydney.