Fashion brand Ilabb encourages people to live ‘unhinged’ in new campaign via Daughter

Global experience-driven fashion brand, Ilabb has launched a bold new campaign via creative production company Daughter.

 

Ilabb is for a collective of outsiders who live an unhinged existence.

This film, from award winning international director Michael Dole and production company Daughter, captures the belief of a tribe of people who have the conviction to let go of external forces. To go inside yourself, find your own perspective and be unapologetically you. To live ‘unhinged’.

This is the second collaboration between Dole, Daughter & Ilabb, after ‘Live without barriers’ starring New Zealand Olympic freestyle skier Anna Willcox, as she ‘sand skis’ down 100 metre sand dune faces, while the film oscillates between her conscious and subconscious states.

Director: Michael Dole @doleydoley
Creative Production company: Daughter Collective @daughtercollective_
Executive Producer: Annika Johansson @annikacreates
Post-production: Daughter @daughtercollective_