Fantastic Furniture launches new ‘Find Your Fantastic’ brand campaign via Infinity Squared

Furniture and bedding retailer, Fantastic Furniture, has unveiled a new and improved look, marking the next phase of the brand’s evolution via Infinity Squared.

Since opening its doors 29 years ago, Fantastic Furniture has continued to innovate and disrupt the furniture market. With no signs of slowing down, the refreshed branding, to be rolled out across 77 stores nationwide, will be coupled with new in-store technology for a personalised and digitally-empowered customer experience.

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To launch the brand refresh the company has evolved it’s traditional retail focused communications to a more emotive campaign approach, inviting customers to ‘Find your Fantastic’.

Says Jacqui Hawkins, head of marketing at Fantastic Furniture: “At Fantastic, we’re passionate about helping all Australians create a home they love with great looking furniture at affordable prices. It’s about capturing someone’s unique style in a way that makes them feel good for shopping smart.

“Our new campaign celebrates the individual stories told with every Fantastic purchase. Buying new furniture often represents a new and exciting chapter in the lives of our customers, like moving into a new home or buying a toddler their first big bed. Equally, there are beautiful stories created around every day experiences, like having your first family meal at your new dining table.”

The new communications strategy and TV commercials, developed by Infinity Squared, tell these everyday stories in a way that’s down-to-earth and relatable; just like the brand itself. They build on the previous two years’ retail work by director Phillip Sage.

Says Tom Phillips, managing director, Infinity Squared: “We wanted to move Fantastic Furniture away from the category norms [of speaking to product & price].

“Through our research we found customers speak passionately about their Fantastic Furniture purchases. Our storytelling brand platform will see us sharing the relatable ways the brand makes customers feel good.”

The new-look brand identity is the work of Interbrand, and the new integrated campaign is being rolled out on TV, cinema, digital and through PR.

Fantastic Furniture: Head of Marketing, Jacqui Hawkins

Online: Croud