Fairfax Metro Media adds Chelsea Wymer and Gai LeRoy to new national trade marketing team

Fairfax Media commercial director, Metro Media, Ed Harrison today announced two key appointments to the new Metro Media national trade marketing team.

Chelsea Wymer has been appointed as national trade marketing director and Gai LeRoy to the position of manager, research & insights. LeRoy commences in her role this week and Wymer joins Fairfax on September 26.

Wymer (left) joins Fairfax from Freeview where she has been marketing director since Freeview started operations in 2008. Prior to this she held various senior management roles at Enfatico (Y&R Brands) and Singleton, Ogilvy & Mather.

LeRoy has most recently been consulting in digital media research and has previously held roles with Nielsen and ninemsn.

Says Harrison: “With the newly integrated sales team in place we can, for the first time, provide advertisers with easy access to audiences across all geographies and all platforms. We have many new and compelling stories to share with advertisers and Chelsea has the exciting task of ensuring that these are widely communicated and understood.

With extensive experience in media research, Gai brings a complementary skill set to the team and will be a valuable asset as we move towards better understanding audiences across our platforms.”

Says Wymer: “I’m excited to be joining one of the world’s great media companies, and am very much looking forward to working with Ed and the Fairfax Media trade marketing team.”