Fairfax Media launches Fairfax Women’s Network – a unique portfolio of brands with the power to engage more than 3 million Australian women
Fairfax Media has announced the launch of the Fairfax Women’s Network, a portfolio of brands with diverse female audiences that gives advertisers the power to engage with more than three million Australian women at different life stages.
The Fairfax Women’s Network has been created to allow advertisers one easy gateway to reach the valuable ABC female audience.
The nine brands average 70% female and offer a diverse range of segments and communities that allow advertisers to connect and target women at different life stages, from her 20’s through to her 50’s.
An unduplicated monthly audience of more than 2.75 million women visit the Fairfax Women’s Network through its digital brands Essential Baby and Essential Kids, Life & Style, The Vine, Cuisine, RSVP, Stayz and Find a Babysitter, while in print, Sunday Life enjoys a readership of more than 675,000 women every weekend.
Well-known contributors on the Fairfax Women’s Network include Alyx Gorman and Paula Joye (fashion), Clem Bastow and Katherine Feeney (lifestyle), Jill Dupleix (food), Joanna McMillan, Amity Dry, and Andrew Daddo (parenting)
Says Fairfax Metro digital publisher Jane Huxley: “Women are now the digital mainstream and a highly valuable online demographic. The Fairfax Women’s Network will allow advertisers an easy way to reach various audiences of engaged women and is further proof of our total commitment to giving our clients the best possible solutions to effectively target audiences.The sheer number of women that the Fairfax Women’s Network reaches makes its portfolio of brands one of the most compelling advertising propositions available for the female market.”
General Manager, Fairfax Women’s Network, Melina Cruickshank said: “The Fairfax Women’s Network is a portfolio of brands that bring relevance and trust to Australian women and our engagement research continues to show their loyalty to us.
From fashion, food, travel, dating and parenting our sites connect with women as they evolve from their 20s through to their 50s. In Australia we know there are more women than men online, and as an audience they are moving online at almost double the rate of men.
Through consistent market insights on women and their media consumption habits, we will work with advertisers to provide targeted and relevant advertising solutions that will connect with 2.75 million women at varied life stages. We’ll also work hard to develop our portfolio to ensure we grow our women’s audience.“