Everyday images taken by Aussie consumers feature in new Nokia billboard campaign via JWT
May 27 2011, 5:48 pm | | 3 Comments
Nokia, via agency JWT Sydney, has created a billboard campaign to promote its N8 smartphone featuring everyday images taken by Australian consumers.
New user-submitted photos will be chosen every week to feature on the billboards in Sydney and Melbourne.
3 Comments
That’s not even an idea.
In fact, it has so little resemblance to an idea, it shifts all of the idea generation duty to the general public.
But it still deserves a press release eh?
No credits, not surprising.
Time for a new agency.