Euro RSCG Sydney strengthens planning team with the appointment of Ian Farmer as digital planner and Peter Pippen as strategy planner

Euro RSCG Sydney has boosted its planning team with the appointments of Ian Farmer, digital planner, and Peter Pippen, strategy planner.

Farmer (far left) brings a wealth of experience covering marketing, business, technology and operations that will grow Euro’s offering across existing and emerging digital channels.

Before joining Euro, Farmer worked with a number of digital agencies where he pioneered social media monitoring and engagement strategies for many clients. He also has extensive experience on the client side with the Mars group spanning a number of Asia Pacific roles across marketing, business development and sales.

Pippen (above right) brings to the role experience in consumer insights, having previously worked at Jigsaw Strategic Research. He is passionate about consumer psychology and has worked across FMCG, Health, Auto and Finance industries.

Pippen has worked in marketing and communications in publishing, the not-for-profit arts sector in regional Australia, and also spent 7 years working in Tokyo in corporate training.

Says Phil Johnston (above centre), head of planning at Euro RSCG: “Ian and Peter’s experience will add great value to our clients. Their backgrounds in digital and research will strengthen our offering and we are excited to have them on board.”