Euro RSCG Sydney and Fairfax create tactical Valentine’s Day print ad for Durex Performa
February 14 2012, 4:03 pm | | 21 Comments
The Durex Performa ‘Happy Valentines Week’ print ad was a collaboration between Fairfax and Euro RSCG and appears in today’s Sydney Morning Herald.
Says Zac Sculander, creative manager at Fairfax: “We all know that relevance dramatically increases an ad’s ability to cut through. So it’s great to see brands like Durex making the most of tactical and topical opportunities in our print and digital.”
Agency: Euro RSCG, Sydney
Steve Coll – Executive Creative Director
Ben Pearce – Art Director
Jack Nunn – Writer
21 Comments
hahaha nice!
i lol’d
Nice one Jack. What’s your old man think of it?
I guess birthday week wasn’t enough for ya. Nice one Ben.
Great. So simple. Fun.
Ben – great stuff, actually that goes for everyone
Nice. But didn’t need the tagline, the pack says it.
Nice line Jack.
Good line too Jack
Agreed. Pack says it all. Still great.
man,that’s just soooooooo amazing jack.
I’m sure I’ve seen this idea in student portfolios…
This is so average!!! and can’t believe anyone would even think of promoting it.
Says a lot about the agencies gauge on creativity….very poor.
God’s holy light has shined upon this. Nice.
ouch!!
joke, that’s ‘agency’, with a ‘y’ as in singular, then the apostrophe, then the ‘s’. Try not to display your ignorance in public in future.
Somebody’s been stealing ideas from AWARD school books I think 🙂
Nah look it’ll work well do it’s job, not worth putting on here, I agree it doesn’t need the strapline though.
Even better to see Zac’s still passionate about creativity as well. How’s the drumming going?
I vaguely remember someone misplacing a caravan on the last birthday week. Well done chaps.
So it took the combined brains of both Euro and Fairfax to create a topical press ad?
TGIF…