Enter the Adshel Agency Creative Challenge: one brief, one hour to respond – The Water Bar @ The Blue, Sydney, 6pm – 9.30pm Thurs 29 Sept

Adshel is upping the ante when it comes to creative excellence in outdoor, teaming up with AWARD powered by the Communications Council, to bring back the Creative Challenge on Thursday September 29th at the Blue Hotel, Woolloomooloo.

Ruby Rose, ambassador for Headspace (National Youth Mental Health Foundation), will host the night and present the charities vision, which will then form part of the brief.

Promoting creativity in outdoor, the event will bring together the best in the business. Entrants will have one hour to work on the brief and the agency with the best idea will win an outdoor poster and digital campaign of 260 Adshel panels worth over $200,000 and a trip for 2 to the New York Festivals International Advertising Awards. The winning concept will be judged by a select group from the AWARD committee, Adshel and Headspace.

Says Craig Davis, AWARD Chairman: “Our community shines when we apply our skills to help tackle the bigger issues that affect this nation. This event gives Sydney’s creative minds an opportunity to use their ingenuity to put the spotlight on a great cause, one which AWARD is proud to support”.

“We’re strong advocates of creative excellence in out of home and are excited that AWARD and Headspace have agreed to come on board for this event”, says Elvira Lodewick, Marketing Director at Adshel. “We look forward to seeing a great campaign for Headspace up on the streets that leverages on the interactive and engaging nature of the medium.”

Chris Tanti, headspace CEO said; “Headspace is thrilled to be part of this year’s creative challenge. With one in four young people experiencing a mental health problem, it is critical we raise awareness of Headspace’s services. Headspace knows that getting help early is critical to tackling these problems so the more young people we can encourage to seek assistance, the faster they can get their lives back on track.”

Time is running out to register with over half the spaces already filled.

What’s the prize?

Apart from bragging rights, the agency with the best concept will be sending 2 representatives to New York Festivals International Advertising Awards in 2012!

Return flights to New York City and 4 nights accommodation in one of NYC’s hippest hotels. 3 day pass to the New York Festivals, with access to all events Including seminars, workshops and the awards ceremony. PLUS $1000 spending money!

Where’s it at?

The Water Bar at Blue Sydney, A Taj Hotel, 6 Cowper Wharf Road, Woolloomooloo, NSW.

When?

Thursday 29th September, 6:00pm to 9:30pm.

Drinks and dinner provided.

Please note:

Reservations are on a “first come, first served” basis and places are limited, so register now.

Minimum of 2 and maximum of 6 people per team per agency.

BOOK NOW