Emphysema sufferer Michael ‘Mick’ Roberts tells his tale for Quit Victoria via The Campaign Palace

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Screen shot 2011-07-28 at 2.19.05 PM.jpgIn this TV and digital campaign for Quit Victoria, created by The Campaign Palace Melbourne and digital agency Igloo, Michael ‘Mick’ Roberts introduces himself and talks about his emphysema in a series of videos. He started smoking when he was young and now he’s paying for his addiction.