Droga5 scores both the Mobile of the Day and Site of the Day for Cascade from UK based FWA.com

Sydney agency Droga5 has today scored both the Mobile of the Day and Site of the Day from UK based FWA.com (Favourite Website Awards) for its recently released Cascade Brewery work for CUB.

The website, which supports the new ‘Brewed by Feel’ brand positioning, allows users to ‘Brew their own Site’ by altering sliders and switches on the site homepage. The site then focuses this content according to their choices. Typically websites that win this FWA SOTD award are media heavy Flash sites,  so is even more impressive given the site is built within an HTML framework. The site also site features custom illustration to support the new brand look and feel.

The ‘Brewers Nose’ iPhone application allows beer lovers to scan the barcode of almost any beer available in Australia. The app then provides detailed  information on style, taste, food matching and heritage for each of the 500+ beers. This information is delivered via on screen text and custom video content created of the Cascade Brewer at the brewery in Tasmania.

The app also has a community aspect whereby you are able to share tasting notes on each of the scanned beers, review your Facebook’s friend tasting notes and share locations. Users are also able to locate the nearest Cascade outlet via a map based Pub and Bottleshop finder.

Agency – Droga5 Sydney

App Development Partner – Tigerspike