Doritos announce three finalists for the Make an Ad, Make a Fortune comp via Clems Sydney
Doritos has announced the three finalists for the Make an Ad, Make a Fortune competition. The top picks feature a beatboxer with a talent for triangle percussion, a corn chip who eats himself on a deserted island, and Dennis, a man who will back anything Australian, including ‘Tasmanian shaped’ corn chips.
The judging panel, including comedian Merrick Watts, actress, writer and director Matilda Brown, and Clemenger BBDO, Sydney joint creative directors Paul Nagy and Michael Spirkovski, whittled down over 1,350 entries just to three, and will now hand over to the Australian public to choose their ultimate favourite. Voting is now open at www.doritos.com.au.
The winning 29 second commercial will be broadcast on primetime TV andthe winner will take home $25,000 in prize money, plus $1 for everyvote received as a finalist, up to a further $25,000. Prizes can alsobe scored simply by voting, with fifteen Sony Bloggie pocket camcordersup for grabs.
The top spots were taken out by Alex George of Cronulla for his adtitled Dennis, Maik Hempel of Melbourne for Welcome To Fantasy CornChip Island and David Williams of Doncaster East for Doritos Beatboxer.With judges considering Make An Ad, Make A Fortune a career kick-startinto creative industries, these three names could be ones to watch.
Says judge Matilda Brown: “The judging was no easy task; there were somany awesome entries to pick from! A great ad isn’t reliant on lots ofmoney and resources. Amateur filmmaking is all about the creation of aclever, funny, quirky concept. I’m relieved I don’t have to pick thewinner, selecting the top three with Merrick, Paul and Mike was toughenough!”
This is the second year that Doritos has handed creative control overto the Australian public and invited imaginative minds, film fanatics,aspiring advertising creatives and those who just love their home videocamera to come up with the next TV ad for Doritos.
Doritos is accepting votes until 5pm on 6 September 2010. The winningad will be revealed Monday 13 September during the ad break of Channel10’s Good News Week program.
3 Comments
An election even more uninteresting than the federal one!
Just what we need, more shit ads on TV.
Whatever. Goodby did it for doritos in the states but the winning ad was to run on the superbowl. It was shit and the campaign was poo poo’d at award shows.