Domino’s set to split with BMF to go in-house
May 22 2012, 3:13 pm | | 28 Comments
A year after appointing BMF to lead the company’s strategic direction and creative advertising for its Australian and New Zealand business, Domino’s has decided to go in-house.
Last year the BMF win came after a pitch that included incumbent The Campaign Palace – which had held the account since February, 2008 – Three Drunk Monkeys and The Works. The Palace was dropped before the final round.
Says Jeremy Nicholas, CEO – BMF: “BMF are relaxed and comfortable with the decision and believe the best home for the Domino’s brand is in-house. We are working closely with them in the coming months to make the transition as smooth and successful as possible.”
28 Comments
That tops it.
Yes, in-house is definitely the best place for clients like that as nobody wants to work with them.
Many more accounts can BMF lose?
There’s no topping that news for the good folk over at BMF.
In house! They can’t even produce a half-way decent pizza, how are they going to go producing ads?
‘Relaxed and comfortable’ – a phrase forever reviled – and damned by association with a certain former Prime Minister.
Not as many as GPYR
They such a horrible client I suspect they wont want to work with themselves for long…….
Cliche pizza with the lot… and extra cheese thanks.
Domino’s are a joke. Better keep those horrible dancing mouths and retail shit firmly inside their own organization.
Hawaiian on earth would they want to do that?
If you could put on this blog the thoughts of everyone who’s had the unfortunate pleasure of being even vaguely close to this client Lynchy would be shut down.
i guess it will save them a bit of dough
That’s the best place for that account as they write the ads themselves anyway. A lot of people at bmf will be breathing a sigh of relief. Here’s hoping the poison dwarf never darken the door of adland again.
BMF must be relieved.
Boom boom Pizza Hut!
I said this would happen when bmf “won” the account.
Terrible client to work with, always has been.
Who would want the account now anyhow? no agency with any brains!
I smell four kinds of cheese.
I wood fire them too. Here’s hoping they can still earn a crust.
I guess they didn’t want to give anyone else a slice of the pie.
and we wonder why so many ads posted on here are built around puns…
Just flippin’ great. After so much cheese, their chances of making any crust are stuffed. There isn’t mushroom left for BMF. I wouldn’t feel too cut though, unless you’re the one missing out on a rise.
You’re pulling my cheese.
This fucking thread is pizzan me off now.
Good. Crust kicks arse over Dominoes any day.
Clearly things are not O’Kay at BMF anymore. Shame.
Those luscious dancing lips will be wrapped around the end of a much dirtier bell-end now
BMF are probably out of their misery now. I worked on that account and it probably stripped years off my life, thanks in particular to one poisonous individual.