Petstock and Victory Motorcycles appoint Melbourne independent agency Freeform

It’s been a busy start to the year for Melbourne based advertising agency Freeform. They’ve just picked up Petstock, Australia’s largest pet supplies retailer, after a competitive pitch against two other agencies. This win came hot on the heels of Victory Motorcycles appointing Freeform as their brand communications agency.

Petstock is a family owned franchise business, founded in 2002 by theYoung Family from Ballarat, Victoria, and has grown to become thelargest specialty pet retailer in Australia, with 65 stores around thecountry. There goal is to be the most knowledgeable retailer in thecategory, delivering exceptional customer service. As passionate petpeople, they employ staff who have a genuine love pets and this isreflected in store.

Victory Motorcycles was established over 10 years ago in the U.S. andhas become a popular brand in that market for the parent PolarisIndustries. The brand entered the Australian market, with its firstconcept store on Elizabeth St, Melbourne in early 09.

The success of this store, lead to the opening of one in Sydney onParramatta Road and a strong dealer network across Australia. TheVictory Motorcycle has full-sized cruisers and touring bikes in therange, and is instantly eye-catching with slick, futuristic styling.

Freeform Creative Director, Richard Overall, said “this is a greatdouble win for us. Petstock is growing rapidly, and we’ve got a goldenopportunity to help them really define the brand from the ground up.And who wouldn’t want to work on one of the newest and most interestingmotorcycle brands?”

Freeform is a full service, independent creative agency with clientsincluding Crust Gourmet Pizza Bar, Fletcher Jones, and Mountain GoatBeer.