Does Australian Ad-Savvy Travel?
January 27 2013, 5:34 pm | | 11 Comments
By Simon Veksner, head of ideas, Naked Communications Australia and NZ
France was the birthplace of Publicis, Havas and TBWA.
The US has spawned 9 global ad agencies: McCann, DDB, BBDO, Leo Burnett, Ogilvy, Y&R, JWT, Grey and Arnold. (criteria: 15+ offices).
The UK has produced three (Lowe, Saatchi & Saatchi, M&C Saatchi). While Japan has given the world Dentsu and Hakuhodo.
And all the other countries in the world? None. Zip. Zilch.
11 Comments
Droga is already Australia’s most prominent advertising export.
A bit more research needed here. Isn’t host owned euro?
There is thin and then this…
Australia may have spawned Dave Droga, but the US spawned Droga5 the business. There’s a very good reason why he didn’t start that agency in Sydney.
Whybins haven’t done a bad job of expanding. They have real offices in about 10 countries now off the back of ANZ.
And don’t forget Mojo.
They had offices everywhere from Sydney to New York to London to San Francisco.
He only has two offices.
And only one good one.
Host is now part of Havas and Publicis as a minority stake in D5
http://www.smh.com.au/news/business/droga-to-set-up-shop-back-home/2007/09/19/1189881594355.html
South Korea has produced Innocean.
Has anyone noticed a distinctly British attitude that wonders why the rest of the earth isn’t the same as it is back at home?
Forgive me, I’m not being racist. I am a Brit myself and often wonder this.
When the British first arrived in Australia, they planted trees to remind them of England. Same in South Africa. Same in India. And… you guessed it. America.
The architecture is all distinctly based on London, and now it’s spread everywhere.
And I think often-times, it is romanticised about how good it was back there, to the point of myth. Over time, these places have usually developed into distinct cultures of their own. But initially, all are based on the British model of doing things.
@Not a journo
My journalism is generally spectacularly shoddy, I agree. But perhaps not on this occasion.
You see, it doesn’t matter that Host is part-owned by Havas. It should be obvious that I was talking about agency brands, not owners. Otherwise Saatchi & Saatchi and Leo Burnett wouldn’t have appeared (owned by Publicis); the WPP-owned agencies wouldn’t have appeared separately…
And @Know Your Onions… Innocean has exactly 15 offices, not 15+. Does 15+ mean at least 15, or more than 15? I don’t know. Clearly it’s important to you…
Multi-national agencies are born from multi-national clients. Or more precisely, national clients who go multi-national.
‘Excuse me’ gives an example above.