CB Poll: 95% think the music on The Star spot is too close to the Richard Cheese arrangement
May 11 2012, 7:39 am | | 77 Comments
CB POLL NOW CLOSED: With our maximum allocation of 522 votes cast in only a few hours it was an overwhelming 95% in favour of Richard Cheese to the question: Do you think the music arrangement on The Star spot is too close to the Richard Cheese arrangement?
As CB first reported yesterday, Richard Cheese, the American musician and comedian was less than impressed on his Facebook page to seeing the latest ‘There will be Stories’ spot for The Star, created by The Monkeys, Sydney.
UPDATE: And now… the inevitable remix video, which overlays the Richard Cheese version on to The Star commercial, which attempts to point out the similarities:
77 Comments
The Musical arrangement was passed off as unique work by the Monkeys. The advertising industry never invents but reengineers other peoples work. Think Bud Wassup. The creatives saw a short film with the wassup concept. They showed this to the client. The idea was approved. The director of the short film was hired and the ads were made. And everyone’s happy. That’s what should of happened here. It gives advertising a worse name then it already has when a blatant rip off gets defended.
The song’s the song. Guns n Roses own the rights. They were paid.
Shame on the Monkeys (now sober), and everyone associated with this kind of blatant rip-off of someone’s creative efforts, especially the client at The Star, they all must have known what was going on. We’re trying to imagine how the arrangers for the commercial here in Oz felt when they were scoring the music, knowing that what they were recording could quite nearly be lined up note for note with Cheese’s version on You Tube.
You’d think that people who make their living being creative would be the last to appropriate someone else’s work without attribution, more or less payment, but this agency seems to feel that they can take what they like and do as they please, so long as they follow the letter of the law, while ignoring the ethical spirit of the same.
Hopefully this ‘beat-up’ in the social media space, as 8:58 notes in sympathy with ignoring any rights that Richard Cheese had to his interpretation, one that spawned the entire idea in the first place, will tell the agency that they cannot act in this fashion and walk away unscathed int he court of public opinion,a t least the opinion of their peers.
Can’t help but think that all this publicity, of the wrong sort for The Star, won’t be helping them in their battle to keep their gaming license. And while we’re on the subject, what kind of image campaign promotes outrageous behaviour (There Will Be Stories) with motorcycles being pulled from the fountain, broken glass everywhere, and pianos crashing down stairways when the real-life exploits of drugs and prostitution are being written about this client in the press nearly every day, jeopardising their ability to stay in business with the CLGCA?
Welcome to the Bitchfest
We got bitter minds
We got nasty things to say
About almost anything you try
We are the people on the blog
Acid tongued and really mean
If a client tries to get his way
We go a shade of green
In the bitch fest welcome to bitch fest
Fill my, my my creative needs,
WHOA!
MINIMIZE MY SCREEN
Welcome to the Bitchfest
I’ll shoot down anything you say
If you ever disagree
Oh boy you’re gonna pay
We’re a very sexy bunch
Converse and ripped blue jeans,
Off to raid the cookie jar,
Get me a beer before I scream
In the Bitchfest welcome to the Bitchfest…
You’re a lawyer, and you use ‘should of’ instead of ‘should have’?
It’s not about Gun’s n Roses getting paid. It’s about a performers interpretation of the song that was stolen note for note. If the Monkeys had done there own interpretation of the song and paid Guns n roses this wouldn’t be an issue. I’m not surprised that people are still defending the Monkeys. The ad industry is built on coveting other creative industries.
He’s not a lawyer. But the general thrust of his comment is true.
The idea wasn’t spawned from Richard Cheese. That’s just untrue.
The track for the film wasn’t even decided until mid way through.
You can’t just assume what happened and then pass that off as fact.
No one was intentionally ripped off here and doing a lounge version of Gun n Roses will always sound similar, because the song is the song – and lounge is lounge.
The royalties were paid to whom they were supposed to be.
Appetite, this is one time when you really do deserve the comment:
‘get back to Coles brochure’.
Mr or Ms correction makes some good points. It would be nigh impossible to do a lounge version of WTTJ without sounding like that.
Mr Dairy Product clearly did it first, but does that mean he’s entitled to a piece of every lounge version of WTTJ?
A poll on something as miniscule as musical treatment similarities! Really? Haven’t we got better things to focus on?
Hmmm, there are many ways to interpret this song as a lounge cover.
Ok, granted the main body of the song would be similar, but how do you explain the opening bars on the piano and the ‘Aaaaaaaaaaaaaaah’ being exactly the same?
Coincidence? Do us a favor.
Is this the same agency that did the ship song for the opera house…. err which rather resembled the perfect day execution for the BBC all those years ago..maybe there just aren’t any original ideas anywhere anymore.
Dear “Oh do fuck off”,
I’m a client you insipid misanthrope.
I have low level, semi-skilled chimney sweeps like you making catalogues all over the country and in various pockets of SEA.
Your dislike of my little witticism, and your obvious ineptitude when it comes to lucid thinking further drives home the fact that your brain functions at a sub standard level.
Furthermore I can say with confidence that you do not have the requisite talent to produce such a comment at such short notice as I have.
Now I do believe there are some catalogues that do need your attention “Oh do fuck off”.
So, if you don’t mind, fuck off.
Spoken like a true client.
Anyway you look at it, it reflects badly on the agency – whether you classify it as rip-off or musical treatment similarity (which is commonplace in the industry, or do my ears deceive me?).
Clearly, Mr Cheese wasn’t even asked for use of his original.
Fine. Budget didn’t stretch that far (guffaw)?
Will it alter the effectiveness of the ad? Probably not one bit.
I saw the ad before I knew about this little musical fiasco.
Thought it was a curiously (refreshingly?) daring take on being in a casino and being ‘out of order’.
In Melbourne, the bouncers just either severely injure you – or occasionally kill you (that’s actually not a joke) – if you’re even vaguely disruptive.
Brave or stupid?
Ha ha ha – thought you were a client 12:20 x
Hands up which of you creatives doesn’t trawl YouTube, blogs, film, TV, annuals, journals and whatever else for “inspiration”? Almost everything is appropriated in some way, shape or form. Truly original thinking seems sparse and should be rightfully lauded, but for the most part the rest may just have done a better job of hiding their theft than The Monkeys have. So to all the self-anointed, high-horse cavalry, take a look at yourselves before being too critical of these folks.
Apparently a rebrand
From The Monkeys to the
The Magpies is on the cards – given their propensity to build things out of others possessions
who cares.
hah client douche.
‘insipid misanthrope’
tool.
So the Monkeys ripped off a bloke who ripped off Guns & Roses in a mass market style of music – for Christ’s sake Cheese, pull your head in you unskilled tool and go and write something original, at least we know the Monkeys have done that.
American wanker!
Using a strictly musical comparison is illuminating –
Rhythm – identical
Texture – similar
Timbre – identical
Melody – identical
Harmony – similar
Just pay the Cheeseman guy, you ripped him off.
I’m with Ass. Who cares? Cheese schmeese…
Congratulations Appetite. You’ve really risen to the occasion. It’s people like you that really drag this industry down and give Marketers a bad reputation. Advertising is a thankless industry for the most part, and good people work their arse off to help you lease your BMW.
Please don’t come here anymore.
Dear Fail,
Exactly how does the phrase ‘insipid misanthrope’ fail?
Insipid can mean lacking in distinctive or attractive qualities. That’s you, Fail.
Misanthrope can mean someone who is antisocial. That is probably also you, Fail.
I do honestly hope you’re not a copywriter, Fail.
Note to Fail:
I’ll be able to able to spot your stupidity on any direct mail or other BTL material your agency supplies to me if you continue to not use capitals.
Warning to Fail: This will go badly for you, Fail. Especially as you are semi-skilled, and, seemingly semi-illiterate.
Creative jobs are hard to come by when you displease influential clients. Is any of this getting through to you Fail?
Please let me know if there is any other facts I should know about you Fail.
Over to you Fail.
Please, who cares about the stupid song, or the credits for that matter? microsoft used a well know cover of Tears for Fears Mad World to great effect? That only distracting us from the fact that its a very flat and uninspiring ad. Ship Song was at least beautifully crafted and still gives me goosebumps.
Dear Profligate Rapscallion,
Thank you for your interesting comment. You certainly are the consummate repository for a backlog of frustration and disenchantment.
Firstly, outside the small circle of mac operators and scribblers you may find the advertising industry barely has a reputation.
Any reputation it has among the general population is usually described with words like “irritating, boring, annoying” and “TV remote”.
Secondly creative is but a small, small slice of the advertising pie.
An even smaller slice of the creative sector see anything but small change.
Secondly, if you’re so unhappy and disenfranchised with this “thankless” industry why don’t you find another source of income instead of blaming others for your hopeless situation?
Thirdly, from what I can see on this blog, and what I’ve succinctly spelt out in my whimsical little rewrite of “Jungle” is that “good people” in this industry are few and far between.
Fourthly, I go where I please.
Lastly, “profligate” can be used to describe a person who is shameless and immoral. And this is the handle you have chosen.
So are you trying to tell me you are one of these “good people”?
That’s all 🙂
Appetite, you need to put a comma (one of these , ) before a person’s name.
Also, the word ‘facts’ is plural. Your comment is littered with schoolboy grammatical errors.
I’ve corrected one of your sentences for you as an example:
Please let me know if there are any other facts I should know about you, Fail.
Don’t do it again or I’ll fire your arse.
I’m so delighted to have put the cat amongst the pigeons on this one and expose the imitators again. Plus I’ve achieved some deserved free publicity for Richard Cheese.
Buy his album, or better still maybe AdNews or B&T could hire him to perform at the next awards do when the Monkeys will probably receive a few gongs for this.
Richard C and The Monkeys could discuss the matter back stage, or maybe take it outside to the carpark.
Dear I’m a copywriter,
I’m afraid there is no rule governing use of commas and people’s names. It’s up to the writer.
As you can see from my previous comments I swing between the two choices:
“Insipid can mean lacking in distinctive or attractive qualities. That’s you, Fail.
“Is any of this getting through to you Fail?”
However it is very cute that you been looking for typos in my comments.
I’ve noticed a couple in yours: “you need to put a comma (one of these , )”.
Do you know how to use a space bar? Obviously not.
This scanning for typos in my comments proves that you have nothing useful to say in a rebuttal to my observations.
FIre my ass? That doesn’t even make sense.
Dismissed.
It’s obviously a part of the promo of the campaign using the positioning of “There will be stories”. I bet this has all been concocted by the Monkeys.
You’ve all been ‘sucked in’. The entire thing is a fraud.
Now get back to writing real ads, instead of playing on the internet.
This is brilliant.
http://www.youtube.com/watch?v=wsPtK7Kun_M&feature=youtu.be
Appetitie……..you really are an A-Leauge twatt aren’t you.
This is bullshit. Richard Cheese ripped the idea off Pat Boone who released a metal covers album called In A Metal Mood in 1997. Ten years before Richard Cheese started doin it. Heres a bunch of songs off it…
http://www.youtube.com/results?search_query=pat+boone+metal&oq=pat+boone+metal&aq=f&aqi=g2&aql=&gs_l=youtube-psuggest.3..0l2.6126.6727.0.6934.5.5.0.0.0.0.188.371.0j2.2.0…0.0.
Its a Guns n Roses song and thats it. Im in the Monkeys corner.
Yours sincerely,
Steven Adler.
hi snowy.
re Monkeys2Magpies
http://www.youtube.com/watch?v=wsPtK7Kun_M&feature=youtu.be
WOW
CASE CLOSED
and a rather large chq with an overnight courier leaving SYD now
this time pictures with a logo chucked in front. Lazy, lazy lazy creative.
http://www.youtube.com/watch?v=2_HXUhShhmY
http://www.youtube.com/watch?v=Upj6hOsMAQY
The Monkeys are laughing at all of you.
Try not to get too much wool in your eyes, it’s a quick way to pink eye.
Do you not think this is all just part of the ‘story’?
Then again, maybe half the naive responses on here are from them, fuelling it all. You guys are so meta.
PS Mutiny is only funny when it’s of clowns.
Would you girls please stop pulling each others’ hair and scratching at each others’ eyes with your fake nails? No, actually, don’t stop, it’s tres amusing.
We’re the Monkeys, and we may not have any ideas for your brand, but we guarantee to find someone else’s that’ll be just perfect.
As we like to say here in Redfern, originality is overrated.
I think appetite is a David Thorne type character who enjoys flaming people on the Internet to see if he can provoke a reaction. Unfortunately not quite as funny but you have to practice somewhere.
Tis a nice spot monkeys and I’m sure you couldn’t give a baboons arse, fairly sure your lawyers have dotted their decimal points and crossed their fingers as well.
Given the reputation of the Monkeys, if I worked there, I’d be doing my utmost to make sure that no element of anything I do could be classed as a ‘rip-off’. What’s happened here is the result of possible laziness, but probable arrogance.
Appetite, give it up mate, you’re losing at the internets.
I wonder if all those people who complain about rip-offs by posting youtube clips, bag the Apple 1984 commercial. Or the Guinness surfer ad, or VW Night Driving? And as for Warhol, don’t even get me started!
Rip off
Appetite I fuckin loved your song interpretation.
The rest of the haters can suck my ass, I think it’s so low class.
Me, I gotta lot to learn, an I’m still waitin for the heads to turn.
Sail away sweet sister…
Appetite’s re-imagining of WTTJ is pretty much the most creative thing in this whole post. Sad really.
As a creative, it actually makes me shake my head at how insecure my peers can be. NOBODY GIVES A FUCK ABOUT WHAT WE DO EXCEPT US (and maybe Mr. Cheese). Just accept it and life in advertising gets so much easier and more enjoyable.
Who gives a fuck? Besides Appetite that is.
I hear Wing is pretty pissed off about the whole thing as well:
http://www.youtube.com/watch?v=_A8_a–Ni4Q
dirty rats
So the Monkeys copied someone else’s creative and delivered a strategically questionable ad for an under fire client to generate a ‘story’ for the same campaign?
I don’t think so.
For their sake I hope not.
Steve Jobs, if you can’t tell the difference between those spots and ripping off someone’s idea, then you should go work in telesales.
Can someone please put The Star’s cover version of WTTJ over Fatboy Slim’s weapon of Choice.
I agree
This isn’t a question of whether the Monkeys are being uncreative or unoriginal. All sorts of pre-existing music is used on a daily basis in advertising. The debate is only whether they should have paid Mr Cheese.
Monkeys, I firstly want to say that I think the ad is a good effort. To me it basically says anything goes at the Casino as long as you’ve got the cash, which is basically what it’s all about – blowing money on a good time.
I also think that 99% of people who see the ad will have no idea who Richard Cheese is, so it won’t be a problem. I, on the other hand, have been a long-time fan of his and recognised it instantly because it sounded SO similar to his rendition.
Some people on here have made comment that it’s ok to rip Cheese off because he ripped off Guns and Roses. Cheese didn’t rip them off. It’s a completely different take on the song, and covers like this happen all the time. The problem here is that this ad doesn’t rework the original at all. It is the original, just with a different singer (albeit a worse one).
You could have avoided this whole fiasco by biting the bullet and using Cheese’s original track. If money was an issue, you should have tried harder to make it your own. I love what you guys do and I think the ad is great, but you’ve brought this on yourselves, unfortunately.
And just as an aside, I’m determined to get Cheese’s version of “My Neck My Back” into an ad one day. It’s gold!
I’ve got an interview for a senior creative job at The Monkeys next week. So I bought a new portfolio folder yesterday and filled it with some of the best pieces of creative work I’ve seen from around the world. None of its mine of course!
Reckon Im going to ace it and they’ll offer me a mint. Working for these guys is going to be so easy!
FYI
legally, there’s no wrongdoing here. Under Aust law [as in the US i believe] musical arrangements can’t be “owned”, unlike the words & music which can, and the rights approval from the writers of the song required to air the G&R song with these ads have been given and paid for i assume.
there’s provision in oz law to cover “passing off” which requires a judge [no jury folks] to decide if a piece of music or performance sounds too much like a composer and/or performer with a clearly valuable public profile; personally I doubt Mr Cheese would get any judge’s sympathy in this country. but that’s his only chance IMHO.
creatively and morally – it’s pretty clear whats not good here.
hopefully it’s a wakeup call to all those ‘creatives’ and marketing folk who’ve dragged me and my musical compatriots back to copying something they’ve heard by another performer and just can’t let go of. Or get their client to pay for.
Thanks Axl,
I thought it would be fun to make yet another remake of WTTJ and at the same time make a point to some of the cynical and venom spitting one-uppers and put-downers – especially Percy-Poo – on this blog.
I’m satisfied to think my little bit of fun has gone some way to encourage some people to rethink their approach to their colleagues, clients and, possibly the wider community.
You’ll see that people that harbor grudges towards me on this entry are the people whose raw nerves have been hit by the truth in what I wrote.
Most people that sling cruel insults at others on here only do so because they are protected by anonymity.
I’m not particularly moved in any way by the sadness of the situation. But I thought perhaps some of the low-lifes on here (that’s you Percy-Poo) could do with a taste of their own medicine.
Seems it was a bitter pill to swallow. What a shallow and weak display of your true character Percy Poo.
Did you notice Axl, that there was no defence the haters on here could mount in a constructive way? They just harped on typos and for some reason blamed me for how they felt about themselves. In fact I think it was mainly one guy doing it in different guises.
Thanks again Axl
GNR 4 LIFE! \m/
It’s obviously a straight rip from Monsieur Cheese.
But then again his version is hardly the height of originality.
Pat Boone, Paul Anka, Nouvelle Vague, Steve Lawrence and others have done lounge covers in a similar style.
Appetite, the more self-aggrandising nonsense you write, the more you reveal yourself as the arrogant, thin skinned, paper shuffler that you really are.
‘I’m satisfied to think my little bit of fun has gone some way to encourage some people to rethink their approach to their colleagues, clients and, possibly the wider community’.
Possibly the most deluded comment I’ve ever read on this blog. Here’s some news for you, this blog isn’t about you.
Whether you’re a real client or not, I don’t really care, but you’re just as bad as everyone else on here, hiding behind your anonymity while responding to well deserved criticism for your risible attempts at wit. You’re obviously not creative, of that much I’m certain.
You are however, clearly arrogant and frustrated in your day job, so perhaps you are a client.
WHAT COMES AROUND, you’ve defeated your own argument in suggesting Nouvelle Vague, as their cover versions are a perfect example of how songs can be reinterpreted in a lounge style whilst being completely original.
regardez:
http://www.youtube.com/watch?v=7SI6AKhRXUA&feature=related
Percy Poo
Oh but I know you will come back. You have to come back. Your bitterness commands it.
It’s a testament to your idiocy that you haven’t work out that I know who you are.
Appetite is frustrated? On the contrary Percy Poo.
If you go back and read the emails you’ll see that I’m the one enjoying himself. You are the one that has been spluttering all the hate. I’ve just been pushing your buttons to prove a point about how vicious and self-righteous you little guys can be.
It’s been most enjoyable making you so angry.
You’re getting fat.
I knew you would come back Percy Poo.
You haven’t changed a bit.
Tee-hee
The trading of gay insults here is worthy of a queens fight.
appetite,
i was saying that your choice of words made you sound like a wanker, douche, tool, twatt… whatever you like.
good to see your subsequent remarks reinforced my point and this was not lost on anyone other than yourself.
We are the most myopic industry – seriously, who the f**k cares?
The only thing that matters here is the consumer, and the vast majority of people I’ve spoken to about the ad like it and reckon it might make them check out the casino. Job done. Nothing else to discuss.
Pay the royalties to whoever the hell you want. And the end of the day, this will be an effective piece of communications. The sooner wankers realise that effectiveness is all that matters, the better.
69 comments! Hahahaha … 69….
He’s just done this… https://www.facebook.com/richardcheese
Soo – what about the music company’s role in all this? They took the money for copying someone else… a great company would have found a way to make it different yet still work, maybe even made it better?
You tell me, you guys are the ones paying them…
Frank Bennet was doing this sort of things years ago. Remember his version of Radio Head’s Creep. Could have been any song with relevant lyrics. A good music company would have steered the agency to using another track…
For all of those who express the opinion that this issue isn’t worthy of theirs or anyone’s interest, that it’s a tempest in a teapot, and a distraction to the business we’re all in, presumably that of making great ads for our clients, I’d like to suggest that in this digital age, with our abilities to not only see and hear the work of nearly everyone on the planet at the flick of a keyboard but to capture those sounds, images, and ideas for our own uses if we choose, perhaps the most important business, artistic, and ethical issue of our time is that of intellectual property rights.
The rights of a musical satirist like Richard Cheese, someone who makes his living reinterpreting the well known work of others in genre-bending performances that border on Camp, may not be of much concern to many of the commenters on this blog, but taken as a small but symbolic example of how anyone’s rights to be credited and compensated for their creativity can be dismissed by the actions of organisations bent on assuming the intellectual property of others for their own purposes and profits, it becomes a matter of serious concern for each and every one of us.
In the end, the only real commodity that this industry has are its ideas, and the execution of those ideas in the forms of images, words, performances, and stories. When those commodities can be appropriated at will, without compensation, we are all individually and collectively at risk. In a very real sense, we are all Richard Cheese, and defending his rights is really just another means of self-defense .
The fact that 500+ individual members of our industry took the time to vote on whether this commercial represents an ethical breach by The Monkeys, and 95% of them felt that there had been a violation of Mr. Cheese’s rights by the agency tells us that a good number of people agree that there is an issue here of some importance and concern.
At a minimum it would seem as if this industry is owed an explanation from the agency, their creative partners, and their client, The Star, for their actions. We look forward to reading their comments, if not on this blog, then in some other medium.
Cheeky monkeys
Latest post on Richard Cheese’s facebook page
Dear Richard Cheese Fans in Australia and the rest of the world:
Recently, a commercial for The Star Casino in Sydney began airing on TV, and it featured a lounge-singer version of the Guns ‘N’ Roses song “Welcome To The Jungle.” Over the last few days, many of you have joined in the outcries of “rip-off” and “plagiarism” and “sue the shonky ratbags,” because the commercial’s arrangement is a note-for-note copy of the arrangement which appeared on the 2005 Richard Cheese CD “Aperitif For Destruction.”
However, I have a confession to make. Yes, the arrangement was stolen, but it wasn’t stolen by the casino or the ad agency or the music production company which worked on the commercial. No, indeed, I must tell the truth: It was *I*, Richard Cheese, who did the stealing.
Here’s what happened: In the summer of 2005, while working on arrangements for our forthcoming “Aperitif For Destruction” CD, I purchased a TIME MACHINE from the Skymall catalog on a Delta Airlines flight. I used the time machine to travel seven years into the future, to APRIL 2012, and went directly to the most innovative and original ad agency I could find in Australia, in hopes of finding some good song arrangement ideas which I could totally steal. I snuck into their recording studios, and heard THEIR brilliant, inventive, completely original arrangement of “Welcome To The Jungle.” Then, I travelled back to 2005, and we used THAT arrangement on our CD.
I’d like to heartily apologize to everyone who has been hurt by my poor judgement, and my selfish, greedy, and blatantly illegal copyright infringement. I realize now that I shouldn’t have used The Star Casino’s 2012 arrangement on my 2005 album; that’s stealing, pure and simple, and it’s just plain wrong. What a jerk I am/was!
Now, I will use the time machine to travel into 2005 and ERASE that song from my “Aperitif For Destruction” CD. So, if you’re reading this in 2012, I suggest you BUY every copy of my CD you can, because it’s about to become a collector’s item!!!! Visit http://www.richardcheese.com, iTunes, Amazon.com, or any fine music retailer. Buy 10 copies!!!!!
Thank you, uh, in advance.
And, to the Star Casino, I say, now it’s totally okay for you to use YOUR arrangement of the song in YOUR commercial. Oh, I guess you already did. You’re way ahead of me.
G’Day,
RC
P.S. We will announce a future 2013 concert date for Australia in a few months. Does anyone know any good casinos down under?
http://www.facebook.com/richardcheese
Appetite suffers from a disease that is on the surface hilarious, but underneath quite sad. Borderline personality disorder.
How do I know?
I’m close friends with him and someone who has been the subject of his imaginary misgivings for more than 5 years. 5 years since they last spoke or worked together.. And still he still hunts him down, blaming his failed career in music and law on those that tried to help him get a career in advertising.
Not everything he says is untrue. Yes, sadly, he left advertising after a few short months working in the industry. He does claim he is a client these days (although, the technical term is actually a patient). It’s quite sad but rather than condemn the poor guy, let’s all give him a hug.
After all, he just wants our attention, and sadly, this is one of the few places he gets it.
I can totally understand The Monkeys ignoring their critics, any decent agency should rise above the usual muck slinging that passes for comment on this blog.
But perhaps some kind of statement from the guys to make clear what actually happened wouldn’t be a bad idea in light of the bad PR being heaped upon the agency’s reputation and the otherwise wonderful Star spot.