Digital strategist Andrew Reeves promoted to strategy director at ZenithOptimedia, Melbourne

July 15 2011, 8:59 am | BY Lynchy | 7 Comments

Screen shot 2011-07-15 at 8.53.30 AM.jpgZenithOptimedia, Melbourne continues to reinforce its commitment to digital integration by promoting former digital strategist Andrew Reeves to the role of strategy director.

In his new role, Reeves will lead the agency’s strategic offering in Melbourne including leading NAB’s strategy planning. Working with strategy partner Nicole Milward, he will continue the agency’s focus on digital integration for clients.

Reeves has been with ZenithOptimedia for the last six years, leading the agency’s digital strategy firstly in Sydney and for the last two years in Melbourne.

Says ZenithOptimedia Melbourne general manager Leanne Brinkies: “Having worked with Andrew now for over eight years, I am thrilled to announce this appointment. He is hugely passionate about doing great work founded on an in-depth understanding of the consumer and his unrivalled digital expertise delivers a unique combination of skills which we believe are fundamental to deliver the best results for our clients in this changing environment.”

As well as this promotion, ZenithOptimedia has announced a number of new appointments as part of the structure being created under the new leadership of Brinkies, who joined the Melbourne office earlier this year.

Jo Fawkner joins the Melbourne team in a newly-created role as group investment director working with Milena Babenko who joined the agency in March to lead the NAB business. Fawkner was previously trading manager with Universal McCann.

The agency has also hired Mikayla Ellis as an account director. She was previously business manager at Initiative Media.

Says ZenithOptimedia chief operating officer Andrew Sherman: “These new appointments continue to demonstrate to our clients our commitment to delivering a first class service in Melbourne with digital integration at the core of the agency.”