Digital pioneer launches Euro RSCG Social

Euro RSCG Worldwide has officially launched Euro RSCG Social, the newly formalized cross-discipline, cross-leadership social media arm of the global advertising and marketing agency network.

“We put digital at the core of our agencies globally back in 2005. Today we’re probably doing more in the social media space than any other agency globally and this move simply groups all of our efforts under one umbrella brand,” said David Jones (left), global CEO of Havas Worldwide and Euro RSCG Worldwide, and former CEO of Euro RSCG Sydney.

Euro RSCG Worldwide is currently social media or digital agency of record for brands including IBM, Akzo Nobel’s Dulux, Charles Schwab, Heineken (USA), Ikea, Lacoste, method, Sanofi-aventis, Sprint, Volvo, Woolmark and last year won the global digital business for EDF, France’s largest energy company, in the biggest digital pitch in the country’s history and was named recently to Unilever’s global digital roster.

In addition to working with these key clients, this new entity has a combined following of more than 100,000 people and posts more than 60 updates per day. The agency uses hashtag #eurorscg for general news and information, and #eurosocial to push social media news and trends over Twitter.