Digital agency MassMedia Studios wins Hitachi Construction Machinery Australia + IP Australia

November 9 2012, 11:45 am | BY Lynchy | No Comments

brands.jpgDigital agency MassMedia Studios has expanded its client portfolio with the announcement of two new client wins. Government department IP Australia has engaged MassMedia to deliver content production services, while Hitachi Construction Machinery Australia has enlisted the expertise of MassMedia Studios to relaunch their online services, engagement and presence in the digital space.

MassMedia was awarded the IP Australia project following a competitive tender and will redevelop the Advisory Council on Intellectual Property (ACIP) website and the Professional Standards Board (PSB) website, making content more accessible to public users. IP Australia is responsible for the administration of intellectual property (IP) and legislation relating to patents, trademarks, designs and plant breeder’s rights.

Adam Quirk, managing director at Mass Media said the company is widely recognised as a leading provider to Government.

Says Quirk: “While this will be the first project for MassMedia to undertake with IP Australia since joining its panel of digital suppliers in 2010, MassMedia has strong credentials within government, having provided digital expertise to the Office of Fair Trading, the Australian Institute of Health and Welfare, the South Australian Tourism Commission and the Australian Communications and Media Authority among others.”

Hitachi Construction Machinery Australia, which services the Australian construction, forestry, mining, quarry and recycling industries, has engaged MassMedia on a strategic level to further grow its customer base and increase brand engagement.

Quirk said the wins further demonstrate MassMedia’s leadership in providing insightful, intelligent, relevant and innovative digital solutions.

Says Quirk: “We work collaboratively with our clients to build creative strategies that will position their brand consistently across digital, and most importantly, solutions that will attract and engage their customers.”

IP Australian and Hitachi Construction Machinery Australia join a marked list of clients to engage MassMedia’s digital savvy, including Unilever Australia, FOXTEL and South Australia Tourism.