DDB Sydney takes out Agency of the Year at Spikes Asia; BBDO named Network of the Year; Australia’s Exit Films wins Spikes Palm
DDB Sydney was crowned Agency of the Year at the Spikes Asia Festival that concluded in Singapore tonight.
Party Tokyo took out Independent Agency of the Year, with The Monkeys Sydney placed third.
BBDO narrowly outpointed 2010 and 2011 winner, DDB, to win Network of the Year.
The Spikes Palm for best production company went to Exit Films Melbourne with Australia’s Revolver and Finch placed second and third respectively.
In other Special awards handed out Mindshare Mumbai was named Media Agency of the Year with Whybin\TBWA Group Sydney placed third, and Advertiser of the year was awarded to P&G.
SPECIAL AWARDS – SPIKES ASIA 2012
Network of the Year:
• BBDO
• DDB
• Leo Burnett
Agency of the Year:
• DDB, Sydney
• Dentsu, Tokyo
• BBDO Guerrero, Makati City
Independent Agency of the Year:
• Party, Tokyo
• Taproot, Mumbai
• The Monkeys, Sydney
Media Agency of the Year:
• Mindshare, Mumbai
• Cheil Worldwide, Seoul
• Whybin\TBWA Group, Sydney
Spikes Palm:
• Exit Films, Melbourne
• Revolver, Sydney
• Finch, Sydney
Advertiser of the Year:
P&G
14 Comments
DDBOOM?
How do you win agency of the year without winning any awards at the show???
Click “back”, and scroll down.
You can win agency of the year at Spikes without winning many awards at all. It’s simple, just enter old-school work in old-school categories. Agency of the year at Spikes only draws on the old-school categories: Print, TV, Outdoor, etc. Doesn’t include Digital, Integrated, Promo, Direct, etc. So, it’s really the old-school agency of the year award. Pretty funny. Not the kind of award you’d necessarily want to win as an agency these days.
43 international jurors think you’re a cock.
keep up the cliches
Oh right, they won the grand prix print. What about GPYR melb, DDB melb, Whybin Sydney, JWT Melb? Multiple golds for real work. Pfft, despite them trying to be a real show its still about ‘pro-active’ print. DDB Sydney will no doubt be patting themselves on the back, time to move into the digital age boys.
Sounds like you’re a winner yourself Old School with that kind of inside knowledge.
To Old School Agency of the Year:
As your name suggests, you are obviously old school… Spikes includes all the categories you mentioned, and a couple more. And with a Grand Prix, a couple of Golds and Silvers…
If I’m not mistaken, all points contributed by any category (including Digital, Integrated, Promo, Direct) are taken into account for calculating Spikes Agency Of The Year.
And I wish people would stop assigning different “schools” to various media – now that is, indeed, “old school” thinking.
http://www.spikes.asia/winners/2012/special/index.cfm?entry_type=103
It’s listed out on the Spikes Asia site. Agency of the year is decided only on Film, Print, Outdoor, Radio, Print & Poster Craft and Film Craft sections. So, it does NOT include digital, promo, integrated, direct. It’s the same category inclusions they use to decide agency of the year at Cannes.
All counted, it appears you are indeed mistaken.
If that’s the case how does 1 print grand prix beat multiple golds and grand prix across multiple categories ie jwt, 303, whybin, clems melbourne, ddb melbourne? Do the goddam math Bueller.
Jeebus, you’re right! I stand corrected, then. Wow, that’s a bit silly, though – why on earth would Print & Poster Craft and Film Craft be more valuable than a great promotional idea? I’m not knocking craft awards, I just think that all categories should be given weight. Hope Spikes / Cannes fixes that, and fast!
Yes, but everyone knows promo, integrated, direct and digital are very boring categories. Just all a bit dull.
The canny french understand what’s important.
ddb won – juts like they won network of the year last year – because ALL entries count toward the score, not just Golds, GPs etc. So, the more entries you put in, the better chance you have of winning. Not sure about DDB sydney, but their apac marketing people abuse this every year. Of course it costs them a fortune in entry fees, but I guess they feel it is worth it. Must be gutted to have lost out to BBDo this year though…