DDB Sydney resurrects Tip Top’s ‘Good on ya Mum’ jingle in new commercial airing tonight
October 17 2011, 6:23 pm | | 11 Comments
DDB Sydney has resurrected Tip Top’s ‘Good on ya Mum’ jingle after a ten year break with a new spot airing tonight, part of an integrated campaign.

11 Comments
I freaking love it.
Me too
By they way the parents in the audience react, they must all work in advertising and marketing.
The jingle is just as annoying as I remember it.
As I don’t remember any other Tip Top ads your already ahead.
Saw this last night. Couldn’t stop singing the jingle all night. Good on ya boys!
Really like it. Fantastic evolution of the idea.
The way the TIP Top loaf comes out at the end – gave the night so much authenticity, and such a natural feel…
What a pile of saccharin-induced shit
Bloody good evolution of a campaign… Mum’s will love it.
I’m a Dad and I like it too.
This is terrible. That’s all I can say. Obviously quite a few comments from DDB here.
The truth hurts.
Stikes an emotional nerve with Mum in this value-led, commodified category.
Nice work, great revival.