DB Breweries tells its story of how Export Dry let Kiwi men say “No” to wine in new commercial launching tonight via Colenso BBDO, Auckland
February 19 2012, 10:51 am | | 8 Comments
CB Exclusive – Back in 1987, New Zealand men had a problem, wine was in and beer was out.
Colenso BBDO Auckland teamed up with Steve Ayson and DB Breweries to tell the story of how Export Dry let Kiwi men say “No” to wine.
Says Russell Browne of DB: “It’s the next chapter of the DB Export story – letting nothing come between a man and his beer. In this case wine was the villain. Suddenly we found ourselves drinking wine when all we wanted was a decent beer. Export Dry emerged to save the day. I think the tongue-in-cheek humour will resonate with those Kiwi males who reluctantly find themselves holding a glass of wine”.
8 Comments
This is awful, why can men say no to wine what’s the difference between this beer abnd any other? This direction may work for a more ‘upmarket’ European beer but not this crap.
I really hate Aussie beer ads at the moment, wake up, we’re not in 1992 anymore.
retro is so retro. i still get a kick out of it but it’s fast becoming the first thought response.
Dude. It’s a Kiwi beer ad.
Its a New Zealand ad moron.
Levi clearly likes it. He wanted his name in the credits twice.
Lame in a try hard retro way.
I liked it…it made me laugh and I got the overall message.
You guys must be chardonnay drinkers.
I like the writing, art direction and direction and for they are good. But the retro angle is the devil’s work and the ad seems less original because of it – which is a shame.