David Ponce De Leon to CD of BD Network

Following international expansion earlier this year with the opening of an office in Melbourne, UK founded agency BD Network has made a raft of key appointments, including David Ponce De Leon, their first local creative director.

Ponce De Leon joins from George Patterson Y&R, Melbourne where he’s been consulting for the last eight months. He started his career also at Patts, and has held positions at Leap, Leo Burnett and Lifelounge. His work has been recognized at Cannes, Clio, D&AD, New York Festivals and locally at AWARD and MADC, among others.

This announcement comes off the back of a number of key hires including the transfer of Richard Woods as senior account director from the UK where he headed up the Mars Petcare business.

Victoria Tran moves from Sapient Nitro as senior account manager to take up responsibility on the MARS account.

Patrick Dudek joined BD in June as digital producer and Lucy Plunkettremains as client services director heading up account service,experiential and operations.

Says Jonny Clow, managing director at BD Network Australia: “We areabsolutely thrilled to have David on board, as not only does his workspeak for itself but he shares the same values and passion that BD havefor producing ground-breaking campaigns here in Australia and aroundthe world. With Richard coming over and the appointments of Victoriaand Patrick, we feel we have the right talent to continue to grow analready strong client-centric agency and take it to the next level withtruly powerful and effective Australian ideas. This is what BD’shistory has been founded on and we do not intend to change that visionand ambition now.”