Damon Stapleton: 2020. A Space Odyssey.
A blog by Damon Stapleton, regional chief creative officer, DDB Australia and New Zealand.
“Music is the silence between the notes.”
Claude Debussy
Just put one fucking word down. It is a strange feeling to start writing without knowing what you are going to write. It is a feeling of absolute uncertainty. It is so powerful that it can cause paralysis. You can’t do what you know you must but you also can’t do anything else either. And, there is also this vague annoying terror mixed with excitement kind of feeling as you stare at the white space in front of you. It is hard to describe and maybe that’s why I have tried to put writing about a weird feeling at the bottom of my to do list. It’s so much easier dealing with facts. Bullet points of complete certainty. The 19 lessons of somethingness. The 7 steps to whatever. Anyway, to stop my brain from killing me I had to go the other way. Apologies in advance. You know what they say. Better out than in.
Maybe, that’s why I am writing this. It is my hushed rebellion against filling beautiful empty blank spaces with bullshit. Words are not wisdom. And varnish, is not the wood.
It’s as if explaining something instantly is far more important than actually looking or listening to it. Thousands of opinions online telling us what we should feel and take out of this. All of it taking up space. Toxic positivity, a need to eliminate the whiff of failure and a million plans to feel in control have been woven into a twisted mantra that tells you very little but promises even less. To be clear, a month or two ago this new world didn’t exist. Nobody knows very much. And that blank uncomfortable space is where we have to go to find real answers.
I remember reading a great line somewhere that said there is no such thing as failure. If you fail, you write a book about what you have learnt failing and that becomes a bestseller. There is no failure. Only an unyielding, unstoppable momentum towards your next life affirming success.
And what is success? The notes or the spaces between them?
Space and time. Invisible and priceless. The two most valuable commodities in the world. In life BC (Before Corona), time and space were all we ever wanted. We wished we had had a bit more time to to do the job properly. We dreamed about having a few more gaps in the day. We bitched and moaned about not ever having the time to do the good stuff. This is also true for all the stuff we want. The big boat or next level house costs more because it has a bit more space. Space is the ultimate demonstration of value and luxury. I remember going to a gallery in New York to see Van Gogh’s, The Starry Night. The painting is fantastic but you know what else I noticed? The massive white wall that surrounded the painting. No clutter. No other paintings. Just space. Space to see. Space to focus. Space to show you what is important. Isn’t it odd how you can only see the value of space when there is something right in the middle of it. I remember once doing a meditation exercise where our teacher said we had to imagine a block of space in space. Our brains exploded.
I digress. Right now, we have a lot more time and space on our hands than usual. The two most valuable commodities in the world. Remember? It is all we have ever wanted. And what are we doing? We try to eradicate time and space with stuff, explanations and activity. If you don’t believe me go and have a look online. It is a frenzy of shallow noise pretending it knows where true north really is. And one more time for luck. Nobody knows anything for sure.
The great Buddhist teacher Sogyal Rinpoche uses the expression ‘Western laziness’. He describes Eastern laziness as sitting on your porch all day, doing nothing and drinking cups of tea. Western laziness is the opposite. It is cramming your day with compulsive activity so you don’t confront what he calls real issues.
We replace understanding with activity. We create the illusion of certainty. To quote Arthur C. Clarke “If he was indeed mad, his delusions were beautifully organised.”
We tell ourselves we want to spend time on the important things in life, but there is never any time. But, when we have it, what do we do?
I have watched Kubrick’s masterpiece 2001: A Space Odyssey at least a dozen times over a 20 year period. Nobody really knows what it’s about. Even if you research its meaning there are multiple theories including the idea that you are not supposed to understand it because God is beyond our understanding.
What I do know is that it always gives me the same feeling. It is this mixture of awe and fear. It has a beautiful infinite emptiness. Arthur C. Clarke gets closest to it with these words.
“The thing’s hollow – it goes on forever-and-oh my God! – it’s full of stars!
It is the same feeling I get staring at a blank screen before I start writing. And what do I do? I try and fill that space. What a bloody idiot. Well, everybody needs a hobby.
Perhaps, the last month has been a strange and beautiful gift for those of us who are not desperately trying to save millions of lives every day. Unlike those heroes, we have been lucky enough to be given some time and space. That can be scary. And when we are scared, we try to to fill that void, right?
But, for a moment, maybe we shouldn’t.
Because, here’s the thing. That emptiness is where everything comes from. Every answer. Every idea. Every discovery. Every invention. And, all those wonderful invisible things we cannot yet see. Everything.
Instead of having an obsessive hair trigger need to explain the world to ourselves, what if we listened to it for once? Imagine, instead of endless motion, the whole planet was still.
What if we, just for a moment, stopped trying to explain and looked into that perfect emptiness. That flawless uncertainty.
What would we see?
What would we understand?

3 Comments
“Form is emptiness. Emptiness is form” – Buddha.
I love the analogy of a framed painting that needs space around it to be better appreciated. I also dig the fact that even a framed, empty white canvas that is hung alone on a white gallery wall, only needs someone to change everything by pulling out an Artine 90 and adding a small black dot to the canvas – to make it suddenly ‘A polar Bear In A Snowstorm’. I think we all need space to think about how to best utilise it in our own unique way.
Jazz music lives between the notes. Great thinkers read between the lines. And people like me watch Netfix between jobs as I eat Cheezels squished between bread. But that’s the space we’re in. This is 2020. So much more surreal than 2001.
Just wanna say your posts on this blog are the best man. Keep it up. I’m watching this space for you.
Great read as always Damon.
Never mind top-down or bottom-up, listening is such an underrated skill and approach.
The tension for me is, business needs certainty although we know with climate change, pandemics and irrational human behaviour, the world does not work this way and can’t be controlled.
The fear of uncertainty is what drives people to ram and fill space full with spammy soundbites, which add up to an incessant negative tone of glowing mind pinches.
I hope now we’ve been forced to just stop and listen, instead of trying to endlessly explain what no one really knows, we calm down enough to see the flaws in our old ways and take the time it takes to curate an exhibition with lots of white space, to fill the unknown canvas ahead with more flawless spaces of uncertainty.
Page fright. Only a creative truly understands the all consuming enormity of it.