Daily and Sunday Telegraph relaunch website
The Daily Telegraph and The Sunday Telegraph have announced the launch of their new digital brand this week with the new website incorporating the best of dailytelegraph.com.au, and sundaytelegraph.com.au into one new location at thetelegraph.com.au.
With a new name and brand mark, the site has been comprehensively redesigned with a cleaner, easy-to-navigate homepage showcasing the Telegraph’s content at its best. The rotating splash has been improved with clearly marked tabs and reader’s favourite sections are bolder and more defined.
Continuing to drive the agenda for NSW, news becomes even more topical by introducing an innovative story counter signposting new content in real-time.
The redesigned section will offer readers an immediate view of breaking stories added in the last hour, day and since their last visit. The Telegraph’s award winning sports coverage has been redesigned to add a greater depth of content and analysis. The introduction of a groundbreaking League Central “live” game day section, will allow NRL fans to see stats come alive with minute-by-minute data visualisation on a virtual pitch. By re-skinning the site in their favourite team colours, NRL fans will also be able to add even more enjoyment to their favourite game.
The changes to the site will also offer new customisable advertising options with the ability to deliver bespoke integrated campaigns.This is the first stage in a complete refresh of the site, with an update of the remaining sections to be completed in the coming weeks.
The refresh will be supported by an extensive marketing campaign featuring online, in-paper outdoor and social media activity.
Michelle d’Almeida, Nationwide News’ Digital Director said: “By launching a new website for The Daily Telegraph and The Sunday Telegraph we are able to offer our loyal readers even more of their favourite content in a clearer and easier to consume format. Our online readership demands more from their digital experience and we have listened to them to create a site that reflects the unique needs of their on-the-go lifestyles.With the launch of thetelegraph.com.au, we now have a world class online presence delivering the very best digital experience for readers and advertisers alike, now and into the future.”
The revamp of thetelegraph.com.au follows the recent launch of the League Central and Supercoach dedicated iPhone apps, and last year’s successful launch of The Daily Telegraph on the iPad.
2 Comments
Quite possibly the ugliest news site i’ve come across.
Doesn’t look much good, and doesn’t look like news. Looks like cheap and nasty junk, marketed to kids. Like cartoon news.
And what on earth does this nonsense mean: “The changes to the site will also offer new customisable advertising options with the ability to deliver bespoke integrated campaigns” ???