Cutting Edge Digital’s latest website reaches school students across Australia
Cutting Edge, a leading provider of creative, broadcast, visual effects, film, digital and technical services to the media and entertainment industries, announces their involvement in the ‘Take a Stand Together’ website created for all Australian education authorities.
The ‘Take a Stand Together’ website http://www.takeastandtogether.gov.au was supported by all Australian education authorities, including State and Territory governments, the National Catholic Education Commission, the Independent School Councils of Australia and the Australian Government’s Department of Education, Employment and Workplace Relations.
Managed by the Queensland Government’s Department of Education andTraining, and developed by Cutting Edge Digital, this website providesa platform for all Australian students to speak out against bullying.
A creative solution to an age old problem, the ‘Take a Stand Together’website calls upon the joint skills of Ian Anderson, head animatorwithin Cutting Edge’s VFX team, Andrew Morton, technical producer andPeter Koury, interactive producer to provide this clever platformagainst bullying.
The website enables students to create their own avatar through whichthey can find their voice against bullying. “Using self made charactersor avatars, was a brilliant way to bring life and empowerment to thissite,” said Ian Anderson, head animator at Cutting Edge. “I created alibrary of characters that could be used interchangeably and wouldappeal to students of all ages. My aim is to give every student agreater opportunity to build upon their self esteem and to stand up tobullying.”
The website was developed in accordance with the Queensland Governmentmarketing and communications standards and Vision Australia’s colourcontrast guidelines, to ensure the site behaved in a uniform way acrossdifferent browsers. This made for a complicated development processwhere the website was created concurrently in flash and HTML.
“Although we had to integrate a library of hundreds of character iconsacross both Flash and HTML, the end result was perfect. The websiteperformance met our exact specifications and exceeded everyone’sexpectations!” said Andrew Morton, Cutting Edge Digital’s technicalproducer. “With over 7,900 hits to the website on the first day, andmore than 36,000 hits in the first month, I must say we are off to agood start in getting the message across.”
5 Comments
Didn’t Colin direct, supervise and produce this?
Somebody’s a Gorillaz fan.
The sentiment is nice, but will this website really change anything? And those t-shirt transfers? Wearing one of those to school would be a reason to get punched in the face.
Best intentions aside, I just don’t see this changing anything.
Nice save- first iteration of this campaign i saw was designed to heavily integrate with facebook and allowing kids to propagate their avatars across social networks – then someone remembered that you’re not allowed to access facebook or twitter on school networks… Looking forward to seeing if there are any measurements of anything actually useful – like attitudinal movements, intention of behavioral change etc. – 36,000 hits (do people still use hits ??? ) tells you nothing.
Well-intentioned, but amateurish.