CumminsRoss wins slice of Fonterra Brands: beverages, dairy desserts and yogurt business
Five month old start-up agency CumminsRoss, Melbourne has won its first major competitive pitch after being appointed creative agency for Fonterra Brands Australia. Cummins Ross will have creative responsibilities in Fonterra’s beverages, dairy desserts and yogurt business.
CumminsRoss MD Chris Jeffares hailed the win as special: “We are still blocking out our choreography as a new entity in the marketplace, so it was great that all the moves worked during this process and our model really resonates.
“Fonterra is an amazing company and their portfolio of brands is testament to their status as a blue chip company. The quality of the Fonterra team is exceptional and the pitch process brought us close together very quickly. It’s a big win for us and we are extremely humbled by the appointment. We are all systems go.”
Says Brad Cook, general manager, marketing & innovation for Fonterra: “We’re delighted to appoint CumminsRoss as our new creative agency. The CumminsRoss leadership team is very experienced and has a proven track record for delivering compelling and successful campaigns.
“After a lengthy pitch process, we’re convinced that they will be an ideal creative partner for Fonterra and will complement our existing relationship with Clemenger BBDO.”
6 Comments
I expect the line will be (Brand name goes here). Don’t hold back.
Not bad, eh?
It’s got irresistible appetite appeal built-in, and a call to action, not to mention a sense of not worrying about that big, satisfied tummy you get from that scrumptious (Brand name goes here) dairy dessert, yoghurt or milky/cheesy beverage. Yum!
And all the spadework of selling in the line has already been done. I predict the first execution will feature a super-fit, super-brave big-wave surfer. Brilliant!
Don’t hold back, CumminsRoss!
Well done Jas and Sean.
This is no doubt the start of something big… one day I’m sure twats like 11:24 will eat their humourless, unknowledgeable words and be envious of your success.
Well done Seano and team…
“We are still blocking out our choreography as a new entity in the marketplace, so it was great that all the moves worked during this process and our model really resonates. ”
Sweet Jesus. You obviously don’t speak like that, so why write like that? I mean, you’re in the communications industry for Christ’s sake.
Wow anonymous 1 you sure sound like a biter loser
Well done! Big win for a new agency.