Cubed Communications takes out inaugural [young]ADMA Vic Creative Slam Down

It was the ultimate challenge – come up with a campaign to make cask wine cool – and the team of Stefanie Digianvincenzo and Daniel Grech (pictured) from Cubed Communications were the ultimate victors at last Thursday’s inaugural [young]ADMA VIC Creative Slam Down.

Held at the No-Vacancy gallery in Melbourne, two young Melbournecreative teams took to the stage to present the results of several latenight working sessions to an expectant crowd of their peers. Up againstCubed in this winner take all slam down were Melanie Stevens and LeePhillips from Mark.

Stevens and Phillips won the toss andpresented first. Their fun street art based campaign received a rousingcheer from the crowd. And as far as the team from Cubed were concerned,Mark were a hard act to follow.

But follow they did, with anoutstanding campaign that brought together Bud Naked Wine (the brandthey were tasked with promoting) and the Parklife Festival, under thevery clever tagline of “Bring something new to the party”.

Guestadjudicator, and host for the night, Stanley Johnson, CD at Wunderman,was seriously impressed by the work of both teams. “Our industry’s ingood hands,” said Johnson. “I’d say these four talented young people havejust put themselves on the radar of pretty much every CD in town.”

Thewinning team on the night was chosen by audience vote and, according to Johnson: “The team from Cubed showed a terrific understanding of whatmakes a big idea, but just as importantly, how to put together athoroughly modern direct marketing campaign.”

The [young]ADMAVIC Creative Slam Down was designed to give two young creative teamsthe chance to show off their talents in front of industry peers (and acouple of stalwarts). It was the first event for Victoria’s newestindustry group, who came together earlier in 2010 as an offshoot ofADMA Victoria, with the aim of turning on the younger end of theindustry to the most inspiring events, people and trends in directmarketing.

“This is just the beginning for [young]ADMA VIC, andwe’re really excited to have sold out our first event. Our plan is tocontinue the creative slam down events every two months or so, toshowcase the amazing new talent coming through the ranks,” says[young]ADMA VIC chair Rebecca Pountney.

“We’re also looking atsome other ideas for inspiring the industry with new and interestinginformation, including a more regular but informal networking programand a series of guest presentations from the people that we think areleading the way in DM”.

The event sold out within 24 hours ofbeing put up on the Campaign Brief blog, so for the first word on[young]ADMA VIC events, find them on Facebook at [y]ADMA Victoria, follow them on Twitter @yADMAVictoria or drop us an email at info@yadma.com