Creative reshuffle at George Patts Y&R Sydney
George Patterson Y&R, Sydney has moved one of the agency’s brightest copywriters, Michaela Brown (centre) into a planning role, and appointed of a new senior team, Luke Simkins and Hamish Spencer.
Spencer (far left) is an experienced writer, with roles at Whybin/TBWA and Publicis Mojo, his work recognized at Cannes, AWARD, The One Show and D&AD.
Simkins (near left)has worked at Saatchi & Saatchi and Leo Burnett where he worked on the McDonald’s ‘Name It Burger’ campaign – the most effective burger launch in McDonald’s history in Australia.
Says ECD Julian Watt: “The integrated nature of our work calls for a seamless marriage of thought and action, where insight, idea and execution work together harmoniously. This calls for a different approach to who sits where and does what.”
Adds managing director Phil McDonald: “Our plan requires multidimensional talent working together and firing off each other. We’re delighted to have Michaela, Luke and Hamish sitting at the agency table.
“Patts Sydney had a very good year with some first class work for our existing business and 10 new clients through the door. These new appointments will set us up well for an ever better performance next year.”

22 Comments
Tiny changes mean big results
http://www.youtube.com/watch?v=bH89Eka_MCM&feature=related
Top blokes.
Senior team?
‘in the land of the blind, the one eyed rule’
Congratulations guys. You’ll go places and do ‘good’ work where you are.
nice work Simkins.
Awesome work boys.
Nice one Simo, glad to see the beard is still growing
nice one guys
congrats guys. hammer, whats with the chin raise?
Luke Simkins is hung like a slave. And he’ll fire a mean citrus fruit through your window while you’re masturbating. And you’re a 14-year-old dude so you masturbate furiously. Imagine the humiliation when Mum comes in to see what the noise was.
Something witty.
luca will be jealous
In the words of reCAPTCHA:
“choices Makmal”
good move boys.
CB, glad you resisted the temptation to refer to Michaela’s move as a “promotion”. Any “bright” copywriter does the planner’s job as part of their own anyway – which is just as well as the majority of planners are rubbish.
Jesus christ Hamish, what’s up with the bad-ass wigga pose?
Am sure you’ll do well mate 🙂
You’ve changed Michaela
well done fellas. Proper exodus from JWT recently
who’s the dood with the massive penis on his forehead on the left??????????
Creative to planner? Fail.
To all the haterz out there, stop hatin’ yo. You just jealous coz you ain’t got nothin’ yo.