Getting to zero: An emotional appeal from the Sydney Dogs & Cats Home via M&C Saatchi
May 30 2011, 4:42 pm | | 22 Comments
Their time doesn’t have to be limited. Sydney Dogs & Cats Home’s latest spot via M&C Saatchi, Sydney appeals to the public to join the campaign for getting to zero.
The spot was directed by Damien Toogood via Luscious International.
22 Comments
I’m glad they didn’t go down the prison bitch angle. Very moving.
Very good. With a bit more polish, it would be gold.
Nice work Woefl and Toogood.
That’s horrible. I’ve got two dogs and can’t take anymore. Hardly makes me feel rewarded. Trying to guilt the shit out of us makes me hate you.
Are they doing any work over there?
How many dog and cat ads can you do?
9:08 my sentiments exactly.
http://29.media.tumblr.com/tumblr_lloalwi5XO1qjjwrno1_500.jpg
I found this really evocative, well done 🙂
I like it. Don’t like the butchered social network sound track though.
Pass the tissues, very gripping !
very nice idea but lacked in execution. it probably went for too long as well.
still it did its job and made me feel warm and fuzzy
If I was going to buy a dog, it would make me think about adopting instead. Job done.
Well done Toogood.
-Oz
given the whole narrative is told with dogs and is very moving, I reckon the execution is bloody good!
Tears you apart… Makes you want to adop them all. Well done.
Bloody good acting by the little terrier!
It’s getting a bit misty here. Great job, people.
I’m with 9.08. Dog lovers already have dogs. This ad makes me feel like utter shit and there’s nothing I can do about it.
Great storytelling an doggie acting. Congrats.
11:52 There is something you can do
http://sydneydogsandcatshome.org/about-us/getting-to-zero/
well done.
9.9 from the Russian judge… that’ll win gold!
Thanks for the link 4:16, that’s more like it. If they’d made this spot about the many great things that this organisation is doing (instead of showing how dogs are being relentlessly lead to their hopeless ultimate death) I would not only have liked the organisation more I would also be more optimistic about the possibility to help save these poor animals. Next time, I’d prefer that you had a crack at this ad. That link again,
http://sydneydogsandcatshome.org/about-us/getting-to-zero/