Countdown to Campaign Brief Agency of the Year plus Hot+Cold Chart – announced Wed Feb 28

It’s soon time to announce CB AustralianAgency of the Year and NZ Agency of the Year — and also to publish the 2018 CB Creativity/Billings Index (or Hot+Cold Chart), plus the top 10 agencies that make the 2018 CB Hot List.

Last year’s is pictured left – Download the hi-res PDF: HOT+COLD-CHART-2017-HI-RES.pdf

As far asmost agency creative directors (and increasingly, more CEOs and CMOs) on bothsides of the Tasman are concerned, CB Agency of the Year is the mostcoveted of all trade mag titles to win* – and where an agency is placedon our annual charts ~ there are separate charts for NZ, Perth, Brisbane and Adelaide ~ is critical to many agency’s new businessperformance in the coming year (that’s the bit of most interest toCEOs and CMOs!).

*In an August 2017 CB Poll of the top 40 creative ad agency CCOs and ECDs recipients were asked, on a scale from 1 to 10  (1 least valued, 10 most valued) how do they rate winning each of the four Agency of the Year awards. CB Agency of the Year was the most coveted with 341 points (out of a possible 400 points), followed a long way back by AdNews on 260 points, B&T on 232 points and Mumbrella on 196 points.

34 out of the 40 replied they would be entering CB Agency of the Year, with 24 planning to enter AdNews Agency of the Year, 14 planning to enter B&T Agency of the Year and 12 planning to enter Mumbrella Agency of the Year.

1987    The Campaign Palace, Sydney

1988    Saatchi & Saatchi, Sydney

1989    OMON, Sydney

1990    Saatchi & Saatchi, Sydney

1991    The Campaign Palace, Melbourne

1992    Campaign Palace, Sydney

1993    OMON, Sydney

1994    Young & Rubicam, Sydney

1995    Young & Rubicam, Sydney

1996    Clemenger Melbourne

1997    DDB Sydney

1998    The Campaign Palace, Sydney

1999    Clemenger Melbourne

2000    Leo Burnett, Sydney

2001    M&C Saatchi, Melbourne

2002    DDB Sydney

2003    Saatchi & Saatchi, Sydney

2004    Saatchi & Saatchi, Sydney

2005    Saatchi & Saatchi, Sydney

2006    George Patterson Y&R, Melbourne

2007    DDB Sydney

2008    Clemenger BBDO, Melbourne

2009    Clemenger BBDO, Melbourne

2010    Clemenger BBDO, Melbourne

2011    Clemenger BBDO, Melbourne

2012    Clemenger BBDO, Melbourne

2013    McCann, Melbourne

2014    Clemenger BBDO, Melbourne

2015    The Monkeys, Sydney

2016    Clemenger BBDO, Melbourne

HONOUR ROLL: CB NEW ZEALAND AGENCY OF THE YEAR

1999    Colenso BBDO Auckland

2000    Saatchi & Saatchi NZ

2001    Colenso BBDO Auckland

2002    Colenso BBDO Auckland

2003    DDB New Zealand

2004    Publicis Mojo Auckland       

2005    Saatchi & Saatchi NZ

2006    Saatchi & Saatchi NZ

2007    DDB New Zealand

2008    Colenso BBDO Auckland

2009    DDB New Zealand

2010    DDB New Zealand and Colenso BBDO Auckland

2011    DDB New Zealand

2012    Colenso BBDO Auckland

2013    FCB New Zealand

2014    Colenso BBDO Auckland

2015    Y&R New Zealand

2016    Colenso BBDO Auckland