Commonwealth Bank broadens ‘Start’ campaign to tv with 30 second spot via Goodby Silverstein
The Commonwealth Bank has broadened its ‘Start’ campaign to television with a 30 second spot created by Goodby Silverstein & Partners, San Francisco.
Taking a light-hearted view of what some Australians might be starting the bank is inviting customers to chat to CBA to help accelerate the achievement of their goals. Whether it’s a home loan, getting finances under control, planning a dream vacation, or investing; a visit to a CBA branch or online is a great place to start.
Over the past two weeks more than 6400 Australians have joined CBA online to tell them what they are starting, with prizes up for grabs.
The campaign will be supported by a number of product offers across Home Loans, Deposits and Transactions and Credit Cards, that will roll-out over the coming weeks and run through the end of April. And there will be new commercials during the Cricket to tie in with CBA being the official bank of Australian Cricket, playing a big part in the upcoming one day series.
Agency: Goodby Silverstein & Partners
Creative Director: Jeff Goodby
Executive Agency Producer: Chris Moore
Copywriter: Kate Catalinac
Copywriter: Damien Fitzgerald
Account Director: Sara Tomonari
Production Company: The Feds
Director: Graeme Burfoot
Producer: Jude Lengel
Commonwealth Bank:
Andy Lark Chief Marketing & Online Officer
Monique McLeod General Manager, Brand Marketing
Andrew Campbell Executive Manager, Brand & Advertising
Tara Robertson Executive Manager Transactions, Investments & Deposits
10 Comments
Finally Commbank realises bank ads can be funny. Whether you think it’s funny or not, they still allowed the attempt.
Still, the fact that these are made in America sickens me a bit. Particularly that centenary spot about Australian history. You cannot rationalise that horrible move.
Claptrap.
Better.
Nice one Fitzy.
I will not bank with them until they appoint an aussie agency.
The thought that anyone actually finds this funny …. terrifying.
If GSP gets re-appointed, surely they’ll be opening up a proper office here.
That makes them pretty Aussie in my book.
Hey Craig’s List,
Really you tosser? Really?
Oh i get it … your agency is pitching for the account.
A bank ad that makes you smile, instead of squirm?
Which bank?
Better than 98% of ads on Australian TV. But that’s not how we judge things on here right?