Commercial Radio Australia launches new Mother’s Day spots for digital radio via Eardrum

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Thumbnail image for Thumbnail image for DIGITAL-RADIO.pngCommercial Radio Australia (CRA) has launched a new series of radio and online commercials promoting digital radio for Mother’s Day. 

The radio campaign which begins this week on high rotation for three weeks, across 42 commercial radio stations in the five digital radio metropolitan markets of Sydney, Melbourne, Brisbane, Adelaide and Perth, is supported by online and social media.

The spots were written by radio specialist agency, Eardrum creative director Ralph van Dijk.