Comment-O-Meter: CB heads trade press pack

February 2 2011, 9:05 am | BY Lynchy | No Comments

Screen shot 2011-02-02 at 2.12.00 PM.jpgScreen shot 2011-02-02 at 2.13.06 PM.jpgScreen shot 2011-02-02 at 2.12.28 PM.jpgScreen shot 2011-02-02 at 2.12.46 PM.jpgThe CB Blog once again is well ahead of Australian ad trade press* competitors Australian Creative, B&T and AdNews as far as the CB Comment-O-Meter is concerned.

For the week ending Sunday January 30, the CB Australian Blog – the only one of the four online trade press titles that is audited by the Audit Bureaux of Australia – posted 52 news items, and attracted 346 comments, at an average of 6.65 comments per article.

In contrast, Australian Creative posted 9 news items, which attracted 2 comments (0.22 comments per article); AdNews posted 38 news items attracting 8 comments (0.2 comments per article); and B&T posted 38 news items attracting 11 comments (0.35 comments per article).

This compared to the previous week ending Sunday January 23, when the CB Australian Blog posted 47 news items, and attracted 298 comments, at an average of 6.34 comments per article.

In that week, Australian Creative posted 5 news items, which attracted 0 comments; AdNews posted 37 news items attracting 41 comments (1.1 comments per article); and B&T posted 39 news items attracting 8 comments (0.2 comments per article).

*ad trade press defined by those Australian sites that also produce print editions.