Colman Rasic to launch MasterChef Magazine

News Magazines has picked Colman Rasic, Sydney as creative agency for the upcoming $5m launch of MasterChef Magazine after short-listing four top creative agencies.

“Colman Rasic’s creative was both outstanding and compelling,” said News Magazines’ marketing director for food titles, Scott Williams. “They have a great track record for delivering innovative solutions for food, lifestyle and media brands and we are looking forward to a productive relationship that will result in an exciting and successful launch campaign.”

Says Dejan Rasic (pictured), executive creative director, Colman Rasic: “MasterChef Magazine has a unique and exciting offering in the world of food magazines. We’re thrilled to be working on it and look forward to a brilliant launch.”

Adds Ben Colman, chief executive officer, Colman Rasic: “We aredelighted to be involved in the launch of MasterChef Magazine, whichwill bring such a fresh, contemporary and accessible approach tocooking to a broad audience.”

News Magazines is investing in excess of $5 million to undertake alaunch marketing campaign to engage with the target audience acrossmulti-media platforms – TV, print, online and strong retail presence.MasterChef Magazine will launch as a monthly glossy publication tocoincide with series 2.