Coles set to air emotive Olympics spot featuring Cathy Freeman via Big Red, Melbourne
July 27 2012, 12:54 pm | | 22 Comments
Coles, via agency Big Red, Melbourne is to air an emotive 60 second commercial during the lead-up to the Olympics Opening Ceremony, featuring brand ambassador Cathy Freeman.
22 Comments
…no added hormoooones!
Coles obviously still have hit rock bottom yet
Whenever I see a movie is made by Pixar, I think “this should be good”.
Whenever I see an ad is made by Big Red, I think the opposite.
That’s the power of a brand.
Gave me goosebumps, but maybe that was just the lunchtime beers and cold air conditioning back at the office.
Hmm. Needs more emotive.
could do with a better font as well
Where’s the sincere Ted voiceover?
1:47?
1:47: Could the key word ‘not’ be missing from your piercing critique?
when you run, you hallucinate.
The opening title words say “Coles are proud….”
Surely there is only one Coles, so “Coles is proud…”?
Or are I wrong?
Cathy is still alive, right?
Who directed this?
Ted not your better work.
Looks like a perfect opportunity to do something great.
Thumbs down
Field of pathetic dreams
Those opening supers are really clumsy. Just for this once, I’d suggest using an art director… to help you with the line breaks. And I agree with 7:10; It’s ‘Coles is…’
So he is capable of doing good work… But chooses not to.
That beginning super is a shocker.
Whats the name of th song that plays throughout the commercial
Nice idea – run away from ‘prices are down’ as fast as possible. Terrific job by the heroine. Probly ran a marathon due to the re-takes.
A vintage year for Ted and his league of investment advisors.
How do you top Normie Rowe? Easy, Status Quo.
London shoot..Abbey Road….what’s not to love.
It’s a long way from Artemis Teddy…
Coles IS proud. IS!
My 12 year old picked up this basic error.
She are happy to take on any editing jobs you have in future..